In the March 1994 issue of SNOWboarding Business, Tom Sims predicted that by the year 2000 snowboarder and skier numbers will even out. While the number of snowboarders hasn’t yet reached the level that Sims and many others thought it would reach, participation growth has remained strong throughout the last decade. While many individual companies have gone out of business, the overall upward growth trendline when it comes to participation, snowboarder resort visits, and equipment sales continues¿though at a slower rate of growth.

Participation FiguresAccording to the National Sporting Goods Association (NSGA), the number of snowboard participants was down 8.8 percent to 3.3-million snowboarders in the United States. The Sporting Goods Manufacturers Assosication (SGMA) American Sports Data figures also had snowboarding down from the high mark of 5.4-million for last year.

NSGA Snowboard Participation FiguresYear SnowboardersAnnual GrowthGrowth rate since 198819993,300,000-8%154%19983,600,00044%177%19972,500,000-32%92%19963,700,00032%185%19952,800,00033%115%19942,100,00017%62%19931,800,00050%38%19921,200,000-25%-8%19911,600,0007%23%19901,500,000-6%15%19891,600,00023%23%19881,300,000

Snowboarding Resort Visits Still UpAsk anyone in the industry and they’ll tell you it was a bad snow year. All regions of the country experienced lower snowfall amounts in 1999/00 than 1998/99. And for the snow that did fall, much of it came late in the season.Despite an overall 0.59-percent decline in resort visits across the United States, snowboard visits were up 5.7 percent, according to the Kottke National End Of Season Survey 1999/00. The snowboard visits represented 26.5 percent of total days on the snow, up from 25.1 percent the previous year. Both snowboard gains are extremely positive considering resort visits have gone down 4.7 percent over the last two years.

NSAA Kottke ReportSeason Total VisitsSnowboarder VisitsSkier Visits’99/0051,649,200 13,687,03837,962,162’98/9951,954,000 13,040,45438,913,546’97/9854,112,000 10,903,75843,209,184’96/9752,520,000 9,280,28443,239,716’95/9653,983,000 7,730,36646,252,634’94/9552,677,000 6,400,25646,276,745’93/9454,637,000 5,671,32148,965,679

Interesting to note, the biggest decrease in overall resort visits was in the Pacific West, which was down 6.8 percent. (It also had the biggest decrease in snowfall, but still had more total snow than any other region of the country.) However, on a regional basis, the Pacific West is still the stronghold of snowboarding and continues to grow. A total of 41.5 percent of all mountain visitors are snowboarders in the region, up from 37.9 percent the year before. The Midwest follows in size with 26.7 percent, then Northeast (25.4), Southeast (24.5), and Rocky Mountains (twenty percent). The Rocky Mountain region experienced the smallest amount of snowboard growth (barely one-tenth of a percent), and experienced a 4.4-percent decrease in overall resort visits. It’s something the snowboarding industry has been saying for years, but we’ll say it again: things would be worse¿a lot worse¿for resorts without snowboarding.

Snowboarders As A Percent Of Total Visits

SeasonNESEMidRockiesPac West’99/0025.4% 24.5%26.7% 20.0%41.5%’98/9924.2% 21.5%24.3% 19.9%37.9%’97/9822.7% 17.4%22.3% 17.2%33.6%’96/9719.1% 13.1%19.8% 16.0%26.5%

Retail Sales StrongDespite a second bad snow year and continued slow consolidation of snowboard brands and retailers across the country, snowboard hardgoods and softgoods sales posted surprisingly big gains in 1999/2000 over the 1998/99 season, according to SnowSports Industries America. Snowboard equipment and apparel sales soared in both specialty and chain stores. Combined sales reached 338.9-million dollars, compared to 253.4-million a year ago¿an increase of 33.7 percent.Interestingly, total snowboard equipmenand apparel sales equaled fifteen percent of total snowsport sales in 1999/2000.

Snowboard Sales Up 41 PercentAccording to the SIA’s Topline Retail Audit, 437,202 snowboards were sold in the United States, up from 310,000 the previous year. Total U.S. sales of all snowboard product equaled 225,306,710 dollars this year.

Growth In Snowboard Sales (Specialty Stores and Chain Stores)Season Snowboards AnnualGrowthFrom 93/94

’99/00437,20241%199%’98/99310,00021%112%’97/98256,00039%75%’96/97184,37710%26%’95/96167,78124%15%’94/95135,000-8%-8%’93/94146,000

Specialty stores remained the dominant place to buy decks, with 64 percent of the units and 76 percent of the dollars sold from those outlets. A grand total of 280,650 boards were sold from specialty stores for an average price of $283.85. This average price was up just about a dollar over the previous year.Unit sales of boards in chain stores were up a whopping 72 percent. While chain stores moved 36 percent of the total number of boards sold nationwide (up from 26 percent the previous year), they only accounted for 24 percent of the dollars. The average price of a board sold from a chain store was $160.63.

Boot Sales Blow UpBoot unit sales from specialty shops were up 44 percent, and almost doubled in chain stores. The total pairs of boots sold from specialty stores was 378,367, with an average price of $147.11. Specialty stores accounted for 67 percent of the boot units sold nationwide, and 75 percent of the dollars. Chain stores sold 181,011 boots with an average price of $100.13.

Growth In Boot Sales (Specialty Stores and Chain Stores)SeasonBootsSoldAnnualGrowthFrom 93/94’99/00559,37758%438%’98/99353,50019%240%’97/98298,00085%187%’96/97160,67841%54%’95/96114,20016%10%’94/9598,177-6%-6%’93/94104,000

Binding Unit Sales Up 30 Percent Conventional thinking would suggest that for every boot sold, there would also be a binding sold. However, that doesn’t hold up in the snowboard industry for some reason. According to the Retail Audit, a total of 366,618 pairs of snowboard bindings were sold across the nation in 1999/2000. In specialty stores, binding units were up 30 percent, and 32 percent in chain stores. A total of 280,672 bindings were sold from specialty shops, for an average price of $133.01. In chain stores, the average price was $109.15.According to the Retail Audit reports, step-in snowboard binding sales are growing quickly, up 40 percent in units. They still lag behind non step-ins. In specialty stores, step-ins accounted for 30 percent of bindings sold (26 percent in chains) with an average retail of 147 dollars compared to 127 dollars for non step-ins. Average price for step-ins in chains is $124.80 compared to $103.70 for non step-ins.

Growth In Binding Sales (Strap and Step-In) At Specialty Stores And Chains.SeasonBindingsAnnualGrowth From 93/94.’99/00366,61830%227%’98/99281,0001%151%’97/98278,00043%148%’96/97194,66519%74%’95/96164,13615%47%’94/95142,99128%28%’93/94112,000

Snowboard apparel unit sales up 26 percent.In specialty stores, sales went up 26 percent for snowboard apparel (tops and bottoms) units and 34 percent in dollars overall. Bottoms averaged 111 dollars and outsold tops, which averaged 141 dollars.In chain stores, snowboard apparel posted a twelve-percent unit increase. Prices dropped significantly from last season’s $108 to $91. Total units sold were up twelve percent, but there was a 4.7 percent decrease in dollars. That decrease was a result of poorer sales in tops, while bottoms showed increases in units and dollars.

The SNOWboarding Business Retail SurveyFor the fourth year now, SNOWboarding Business polled retailers from around the country about sell through, inventory levels, rising and falling brands, and the general state of the snowboarding market.We sent out more than 1,800 surveys to both specialty stores and chains and had received 142 back at press time. Once the results were tabulated, we found a market that was either still growing or holding steady.

What percentage of retailers’ snowboard-related inventory sold through?Less Than 60%60 to 90%More than 90%’99/0013%67%19%’98/9913%64%22%’97/985%68%22%’96/9710%73%15%How were retailers inventory levels at the end of the season?Higher than expectedAbout RightLower’99/0041%41%18%’98/9937%44%19%’97/9834%50%16%’96/9753%39%8%

Although last season’s sell through levels were comparable to those of the previous year, more retailers reported inventory levels were higher than they expected. However, both sell through and inventory levels have modestly improved since the 1996/97 season¿generally viewed as the beginning of the consolidation.

Margins improve across the board.’99/00’98/99Backshop work57%38%Rentals56%36%Accessories47%40%Outerwear46%37%Strap bindings37%34%Boots37%34%Step-ins35%29%Snowboards35%23%

According to the retailers surveyed this year, margins have greatly improved since the ’98/99 season, with backshop work, rentals, and outerwear showing the biggest improvements.

How many brands do retailers carry?SnowboardsBindingsBootsOuterwear’99/006446’98/997446’96/988546’96/978546

Despite the consolidation, the number of brands a retailer carries has remained remarkably stable since the 1996/97 season, showing only a slight erosion in the number of board brands.

Did retailers make in-season snowboard purchases?NoYesTotal % of order’99/0028%72%19%’98/9922%78%16%’97/9824%72%20%’96/9729%71%19%

Most stores take advantage of in-season reordering and closeouts to diminish the risk of carrying too much inventory. The size of this in-season reorder has remained consistent since we began the survey.

When did retailers first offer sales prices?Before Jan 1Jany/FebMarch/April’99/0033%57%9%’98/9920%62%18%’97/9819%63%17%’96/9723%62%15%

Did retailers sell more snowboard-related inventory at sale prices this season compared to last season?YesNoSame% of inventory’99/0037%19%44%19%’98/9935%23%29%22%’97/9829%34%33%27%’96/9733%30%31%28%

Possibly as a result of the poor snow conditions, more shops held sales earlier this past season than ever before. However, the total percentage of inventory sold at sale prices actually dipped slightly compared to previous seasons.

Compared to last season, were retailers’ snowboard sales up or down?UpDownSame’99/0039%29%32%’98/9950%30%20%’97/9869%17%11%’96/9762%27%11%

How many snowboards did retailers order for next season?Less than 6061 to 200201 to 500500+’99/0035%34%21%10%’98/9922%46%24%8%’97/9825%43%20%12%’96/9721%34%30%15%

How many boards did retailers sell during last season?<100101-200201-500500+'99/0050%10%33%8%'98/9943%25%16%16%'97/9832%23%34%11%'96/9731%22%38%9%

Although more retailers reported that their snowboard sales were up than down, the rate of growth appears to be slowing. Shops are also ordering and selling fewer snowboards than they have in the past. When analyzed closer, it appears as if the big are getting bigger and the small are getting smaller, with fewer shops ordering between 101 to 200 snowboards than ever before.

Leading Snowboard Brands Ordered For Next SeasonBrand99/00 98/99 97/98 95/96Burton1 111Ride2 22*6Forum3* 419n/aK23* 62*4Salomon5 45n/aLib Tech6 373Rossignol7 99*7*Never Sum8* 7*9*18Santa Cruz8* 111011Sims8* 7*67** = tie

Burton continues to dominate retail sales, both in terms of depth of distribution and in the frequency it was mentioned as the number-one best seller at shops. Quite simply, nearly every snowboard store carries Burton snowboards and nearly every stand had received 142 back at press time. Once the results were tabulated, we found a market that was either still growing or holding steady.

What percentage of retailers’ snowboard-related inventory sold through?Less Than 60%60 to 90%More than 90%’99/0013%67%19%’98/9913%64%22%’97/985%68%22%’96/9710%73%15%How were retailers inventory levels at the end of the season?Higher than expectedAbout RightLower’99/0041%41%18%’98/9937%44%19%’97/9834%50%16%’96/9753%39%8%

Although last season’s sell through levels were comparable to those of the previous year, more retailers reported inventory levels were higher than they expected. However, both sell through and inventory levels have modestly improved since the 1996/97 season¿generally viewed as the beginning of the consolidation.

Margins improve across the board.’99/00’98/99Backshop work57%38%Rentals56%36%Accessories47%40%Outerwear46%37%Strap bindings37%34%Boots37%34%Step-ins35%29%Snowboards35%23%

According to the retailers surveyed this year, margins have greatly improved since the ’98/99 season, with backshop work, rentals, and outerwear showing the biggest improvements.

How many brands do retailers carry?SnowboardsBindingsBootsOuterwear’99/006446’98/997446’96/988546’96/978546

Despite the consolidation, the number of brands a retailer carries has remained remarkably stable since the 1996/97 season, showing only a slight erosion in the number of board brands.

Did retailers make in-season snowboard purchases?NoYesTotal % of order’99/0028%72%19%’98/9922%78%16%’97/9824%72%20%’96/9729%71%19%

Most stores take advantage of in-season reordering and closeouts to diminish the risk of carrying too much inventory. The size of this in-season reorder has remained consistent since we began the survey.

When did retailers first offer sales prices?Before Jan 1Jany/FebMarch/April’99/0033%57%9%’98/9920%62%18%’97/9819%63%17%’96/9723%62%15%

Did retailers sell more snowboard-related inventory at sale prices this season compared to last season?YesNoSame% of inventory’99/0037%19%44%19%’98/9935%23%29%22%’97/9829%34%33%27%’96/9733%30%31%28%

Possibly as a result of the poor snow conditions, more shops held sales earlier this past season than ever before. However, the total percentage of inventory sold at sale prices actually dipped slightly compared to previous seasons.

Compared to last season, were retailers’ snowboard sales up or down?UpDownSame’99/0039%29%32%’98/9950%30%20%’97/9869%17%11%’96/9762%27%11%

How many snowboards did retailers order for next season?Less than 6061 to 200201 to 500500+’99/0035%34%21%10%’98/9922%46%24%8%’97/9825%43%20%12%’96/9721%34%30%15%

How many boards did retailers sell during last season?<100101-200201-500500+'99/0050%10%33%8%'98/9943%25%16%16%'97/9832%23%34%11%'96/9731%22%38%9%

Although more retailers reported that their snowboard sales were up than down, the rate of growth appears to be slowing. Shops are also ordering and selling fewer snowboards than they have in the past. When analyzed closer, it appears as if the big are getting bigger and the small are getting smaller, with fewer shops ordering between 101 to 200 snowboards than ever before.

Leading Snowboard Brands Ordered For Next SeasonBrand99/00 98/99 97/98 95/96Burton1 111Ride2 22*6Forum3* 419n/aK23* 62*4Salomon5 45n/aLib Tech6 373Rossignol7 99*7*Never Sum8* 7*9*18Santa Cruz8* 111011Sims8* 7*67** = tie

Burton continues to dominate retail sales, both in terms of depth of distribution and in the frequency it was mentioned as the number-one best seller at shops. Quite simply, nearly every snowboard store carries Burton snowboards and nearly every store says it’s the best-selling brand. Brand rankings have remained stable with only pockets of great change. Forum and Salomon have shown the most growth. Santa Cruz and Never Summer show slow-but-steady gains, and Lib Tech has bounced in and out of the top-five. Morrow, which was number two in ’95/96 and number four in ’97/98, showed the largest slide (down to sixteenth place this year).Last season’s best-selling brands and the brands retailers ordered for next season are predictably similar. In order, Burton, Ride, Forum, K2, and Salomon were most often mentioned as brands retailers ordered for the upcoming season, while Burton, Forum, Ride, Lib Tech, and Salomon were last season’s best sellers.

Compared to the ’98/99 season, were retailers’ boot sales up or down?UpDownSame’99/0051%24%25%’98/9954%21%25%’97/9869%11%20%’96/9767%17%16%

How many boots did retailers sell last season?<100101 to 300300+'99/0051%35%11%'98/9941%45%14%'97/9841%37%19%'96/9747%36%16%

Growth in the boot market is unabated, although the percentage of retailers reporting increases in boot sales has tapered off slightly. Despite the impression that boot sales were up, more retailers are ordering fewer boots than in years past.

Brands Mentioned As Being The Best-Selling Boot BrandBrand99/00 99/00 ment. 98/99 98/99 ment.Rank Rank

Burton128%122%Northwave225%217%Salomon39%67%Vans39%86%3255%310%Heelside64%310%Airwalk73%95%K273%102%Ride73%67%

According to the retailers we surveyed, Burton and Northwave are the best-selling boot brands by a wide margin. Twenty-eight percent of retailers listed Burton as their best-selling boot brand last season¿up from 22 percent during the ’98/99 season. However, Northwave is hot on Burton’s proverbial heels.

Strap binding sales still strong.Nearly half of the shops we polled said their strap binding sales were up compared to the ’98/99 season, with 34 percent saying sales held steady and 17 percent saying they were down. Burton was most often mentioned as the best-selling strap-binding brand (49 percent of all mentions), Drake was a solid number two with twenty percent of mentions, and Ride landed in third with thirteen percent of mentions.

Step-ins account for 25 percent of bindings sold.Eleven percent of the shops we polled didn’t carry step-in binds, compared to sixteen percent last year. Of those shops that did, 40 percent said step-in sales were up, 33 percent said they were steady, and 28 percent said sales of step-in bindings were down. Overall, shops reported that 75 percent of binding sales were from strap bindings, 24 percent were from step-in, with plate bindings bringing up the rear with one percent of sales.

Percentage of binding sales from step-ins.SeasonPercentageTop brands (in order):’99/0025%Burton, K2, Switch’98/9921%Burton, K2, Switch’97/9823%K2, Switch, Device’96/9716%K2, Switch, Device

Of the shops carrying step-ins, nearly 40 percent named Burton’s SI as the best-selling system, 21 percent said K2′s Clicker was tops, and nineteen percent pegged the Vans-owned Switch system as the best-seller. Compared to last season, were retailers’ jacket sales up or down?UpDownSame’99/0051%27%22%’98/9947%28%25%’97/9859%15%26%’96/9763%22%15%

Brands Mentioned As Being The Best Seller For High-End JacketsBrand99/00 99/00 98/9998/99 Rank MentionsRankMentions

Burton1 38%140%Foursquare2 10%39%Bonfire3 8%55%Dub3 8%212%Spec.Blend5 7%48%

Brands Mentioned As Being The Best Seller For Mid-Range JacketsBrand99/00 99/00 98/9998/99 Rank MentionsRankMentionsBurton1 27%129%6862 11%121%Foursquare3 10%2 16%Bonfire4 7%63%Spec.Blend4 7%312%

Brands Mentioned As Being The Best Seller For Low-End JacketsBrand99/00 99/00 98/9998/99 Rank MentionsRankMentionsBurton1 30%120%Convert2 9%47%Black Dot3 5%29%Drift 3 5%103%Magnus3 5%n/an/aRipZone3 5%103%Twist3 5%n/an/a

Snowboard-jacket sales continue to surge, lead by Burton in every category. The low-end market is particularly competitive. Overall, 32 percent of a shop’s sales were from low-end product, 49 percent were from the mid-range, and twenty percent was from the high-end. The majority of shops (51 percent) order between 41 and 200 jackets each season.How many stores do the polled retailers operate?Single shopMore than one’99/0070%30%’98/9967%33%’97/9866%34%’96/9772%28%

What is the average square footage of the polled retailers’ store(s)?<3k3k-4,9995k-9,999 10k or more'99/0046%21%22%11%'98/9947%34%9%10%'97/9860%21%18%1%'96/9757%27%13%9%

In what region are the polled retailers located?SWNWRock.MidNESE’99/0011%19%11%17%31%11%’98/9916%28%7%13%24%12%’97/9813%24%13%21%15%4%’96/9730%18%7%13%15%17%

Shops responding to our survey average 950,000 dollars in annual sales, with the median being 600,000 dollars. Only eleven percent listed themselves as a snowboard-only shop. Thirty-five percent listed themselves as a skateboard/surfboard/snowboard shop, and 27 percent said they were a ski/snowboard shop.Look for addition SNOWboarding Business surveys throughout this season. says it’s the best-selling brand. Brand rankings have remained stable with only pockets of great change. Forum and Salomon have shown the most growth. Santa Cruz and Never Summer show slow-but-steady gains, and Lib Tech has bounced in and out of the top-five. Morrow, which was number two in ’95/96 and number four in ’97/98, showed the largest slide (down to sixteenth place this year).Last season’s best-selling brands and the brands retailers ordered for next season are predictably similar. In order, Burton, Ride, Forum, K2, and Salomon were most often mentioned as brands retailers ordered for the upcoming season, while Burton, Forum, Ride, Lib Tech, and Salomon were last season’s best sellers.

Compared to the ’98/99 season, were retailers’ boot sales up or down?UpDownSame’99/0051%24%25%’98/9954%21%25%’97/9869%11%20%’96/9767%17%16%

How many boots did retailers sell last season?<100101 to 300300+'99/0051%35%11%'98/9941%45%14%'97/9841%37%19%'96/9747%36%16%

Growth in the boot market is unabated, although the percentage of retailers reporting increases in boot sales has tapered off slightly. Despite the impression that boot sales were up, more retailers are ordering fewer boots than in years past.

Brands Mentioned As Being The Best-Selling Boot BrandBrand99/00 99/00 ment. 98/99 98/99 ment.Rank Rank

Burton128%122%Northwave225%217%Salomon39%67%Vans39%86%3255%310%Heelside64%310%Airwalk73%95%K273%102%Ride73%67%

According to the retailers we surveyed, Burton and Northwave are the best-selling boot brands by a wide margin. Twenty-eight percent of retailers listed Burton as their best-selling boot brand last season¿up from 22 percent during the ’98/99 season. However, Northwave is hot on Burton’s proverbial heels.

Strap binding sales still strong.Nearly half of the shops we polled said their strap binding sales were up compared to the ’98/99 season, with 34 percent saying sales held steady and 17 percent saying they were down. Burton was most often mentioned as the best-selling strap-binding brand (49 percent of all mentions), Drake was a solid number two with twenty percent of mentions, and Ride landed in third with thirteen percent of mentions.

Step-ins account for 25 percent of bindings sold.Eleven percent of the shops we polled didn’t carry step-in binds, compared to sixteen percent last year. Of those shops that did, 40 percent said step-in sales were up, 33 percent said they were steady, and 28 percent said sales of step-in bindings were down. Overall, shops reported that 75 percent of binding sales were from strap bindings, 24 percent were from step-in, with plate bindings bringing up the rear with one percent of sales.

Percentage of binding sales from step-ins.SeasonPercentageTop brands (in order):’99/0025%Burton, K2, Switch’98/9921%Burton, K2, Switch’97/9823%K2, Switch, Device’96/9716%K2, Switch, Device

Of the shops carrying step-ins, nearly 40 percent named Burton’s SI as the best-selling system, 21 percent said K2′s Clicker was tops, and nineteen percent pegged the Vans-owned Switch system as the best-seller. Compared to last season, were retailers’ jacket sales up or down?UpDownSame’99/0051%27%22%’98/9947%28%25%’97/9859%15%26%’96/9763%22%15%

Brands Mentioned As Being The Best Seller For High-End JacketsBrand99/00 99/00 98/9998/99 Rank MentionsRankMentions

Burton1 38%140%Foursquare2 10%39%Bonfire3 8%55%Dub3 8%212%Spec.Blend5 7%48%

Brands Mentioned As Being The Best Seller For Mid-Range JacketsBrand99/00 99/00 98/9998/99 Rank MentionsRankMentionsBurton1 27%129%6862 11%121%Foursquare3 10%2 16%Bonfire4 7%63%Spec.Blend4 7%312%

Brands Mentioned As Being The Best Seller For Low-End JacketsBrand99/00 99/00 98/9998/99 Rank MentionsRankMentionsBurton1 30%120%Convert2 9%47%Black Dot3 5%29%Drift 3 5%103%Magnus3 5%n/an/aRipZone3 5%103%Twist3 5%n/an/a

Snowboard-jacket sales continue to surge, lead by Burton in every category. The low-end market is particularly competitive. Overall, 32 percent of a shop’s sales were from low-end product, 49 percent were from the mid-range, and twenty percent was from the high-end. The majority of shops (51 percent) order between 41 and 200 jackets each season.How many stores do the polled retailers operate?Single shopMore than one’99/0070%30%’98/9967%33%’97/9866%34%’96/9772%28%

What is the average square footage of the polled retailers’ store(s)?<3k3k-4,9995k-9,999 10k or more'99/0046%21%22%11%'98/9947%34%9%10%'97/9860%21%18%1%'96/9757%27%13%9%

In what region are the polled retailers located?SWNWRock.MidNESE’99/0011%19%11%17%31%11%’98/9916%28%7%13%24%12%’97/9813%24%13%21%15%4%’96/9730%18%7%13%15%17%

Shops responding to our survey average 950,000 dollars in annual sales, with the median being 600,000 dollars. Only eleven percent listed themselves as a snowboard-only shop. Thirty-five percent listed themselves as a skateboard/surfboard/snowboard shop, and 27 percent said they were a ski/snowboard shop.Look for addition SNOWboarding Business surveys throughout this season.kMentionsBurton1 30%120%Convert2 9%47%Black Dot3 5%29%Drift 3 5%103%Magnus3 5%n/an/aRipZone3 5%103%Twist3 5%n/an/a

Snowboard-jacket sales continue to surge, lead by Burton in every category. The low-end market is particularly competitive. Overall, 32 percent of a shop’s sales were from low-end product, 49 percent were from the mid-range, and twenty percent was from the high-end. The majority of shops (51 percent) order between 41 and 200 jackets each season.How many stores do the polled retailers operate?Single shopMore than one’99/0070%30%’98/9967%33%’97/9866%34%’96/9772%28%

What is the average square footage of the polled retailers’ store(s)?<3k3k-4,9995k-9,999 10k or more'99/0046%21%22%11%'98/9947%34%9%10%'97/9860%21%18%1%'96/9757%27%13%9%

In what region are the polled retailers located?SWNWRock.MidNESE’99/0011%19%11%17%31%11%’98/9916%28%7%13%24%12%’97/9813%24%13%21%15%4%’96/9730%18%7%13%15%17%

Shops responding to our survey average 950,000 dollars in annual sales, with the median being 600,000 dollars. Only eleven percent listed themselves as a snowboard-only shop. Thirty-five percent listed themselves as a skateboard/surfboard/snowboard shop, and 27 percent said they were a ski/snowboard shop.Look for addition SNOWboarding Business surveys throughout this season.