Los Angeles, CA – May 05, 2004 – SNL Communications is pleased toannounce the hiring of Dawn Boeckermann as the company’s newest AccountExecutive. Boeckermann’s primary focus will be on the action sportsmarket, developing new business and working with existing clients tobuild and execute strategic public relations programs. Boeckermann willalso collaborate with the company’s fashion division to align programsand opportunities when relevant and ensure strong synergy between thetwo segments.

“Dawn brings strong P.R. experience to SNL,” said SNL Communicationspartner Staci Levine. “Her media training, event and extensive pitchingexperience will be a great asset to our company.”

Boeckermann brings more than six years of P.R. experience to SNL. Mostrecently she handled marketing and public relations for a vast array ofclients at Metropolitan Group, a full-service communications agency inPortland, Oregon. Prior to that, she worked in the marketing andpromotions department at Clear Channel Entertainment.

In addition to developing new business opportunities and working withclients to build strategic public relations programs, Boeckermann willmanage day-to-day activities necessary to ensure completion ofcommunications initiatives. She will generate press and promotionalmaterials, develop and pitch stories on behalf of SNL clients to themedia, field media calls, monitor press coverage and plan specialevents.

SNL Communications is a fifteen year-old, full service public relationsagency specializing in the apparel, footwear and accessories marketswith a special interest in the action sports industry. Based in LosAngeles, SNL Communications offers comprehensive programs thatincorporate public relations, promotions and advertising. Additionally,SNL Communications integrates a grassroots approach to reach theevolving active youth market. The company prides itself as a creativeand reliable resource that provides its clients with authentic,invaluable brand exposure by developing customized public relationsprograms that truly reflect its clients’ brand image.