Los Angeles, CA, March 25, 2003 — SNL Communications today announced the hiring of Kelley Meidroth as Senior Account Executive. Meidroth’s primary focus will be on the action sports market, developing new business and working with clients to build strategic public relations programs.
“We’re really pleased to have Kelley on board,” said SNL Communications partner Staci Levine. “Her experience in the action sports industry and teen market coupled with her creativity and strong marketing background will be invaluable to our clients and our team.”
Meidroth brings 8 years of action sports industry experience to SNL. Previously, she was marketing manager at Globe International Limited where she was responsible for developing and managing marketing strategies for Gallaz, the company’s juniors line of footwear and clothing, as well as managing the public relations, media planning and buying for both Globe and Gallaz. Prior to Globe, she spent 4 years at Oakley, Inc. working in various capacities.
In addition to developing new business and working with clients to build strategic public relations programs, Meidroth will manage day-to-day activities necessary to ensure completion of communications initiatives. She will generate press and promotional materials, develop and pitch stories on behalf of SNL clients to the media, field media calls, monitor press coverage and plan special events. Meidroth will replace Doug Schneider who recently left the company to pursue other interests.
SNL Communications is a fifteen year-old, full service public relations agency specializing in the apparel, footwear and accessories markets with a special interest in the action sports industry. Based in Los Angeles, SNL Communications offers comprehensive programs that incorporate public relations, promotions and advertising. Additionally, SNL Communications integrates a grassroots approach to reach the evolving active youth market. The company prides itself as a creative and reliable resource that provides its clients with authentic, invaluable brand exposure by developing customized public relations programs that truly reflect its clients’ brand image.