KETCHUM, Idaho, January 15, 2002 – Smith Sport Optics has hired SNL Communications, a Los Angeles-based full service public relations agency, specializing in the apparel, footwear, accessories and action sports industries, to handle public relations efforts on behalf of the eyewear manufacturer.

Other SNL Clients include pro skater Andy Macdonald, Chorus Snowboards, Boarding for Breast Cancer’s 7th Annual Snowboard + Music Festival, Lucky Brand Dungarees and Premier Snowskate. SNL has also represented Vans, G-Shock, Split, Mooks, X-Large and TechnoMarine.”Adding SNL to our team means that we can continue to focus on the design, manufacturing and marketing of top quality sport optics, while they help us reach our existing markets and expand into new ones,” said Ned Post, President of Smith Sport Optics.

“I’m certain this will be a great partnership,” said SNL partner, Staci Levine. “We understand the Smith brand and lifestyle, and we can leverage our experience in the fashion and action sports industries to help them build upon their continued success.”

Recent product introductions from Smith have included the FUSE Regulator snow goggle, and sunglass styles including the Bookie, Virtue and Lovejoy. Smith will be exhibiting in the upcoming SIA (booth # 2318) and ASR (booth #1623) trade shows.

SNL Communications is a full service public relations agency specializing in the action sports and fashion markets with increased emphasis in the apparel, accessories, footwear, and hardgoods arenas. SNL prides itself on offering comprehensive programs that incorporate public relations, advertising, and promotions. SNL employees live and breathe the action sports lifestyle and are sensitive to clearly and authentically presenting its clients’ brand message.

Based in Sun Valley, Idaho, Smith Sport Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith products are sold worldwide in more than 50 countries through sporting goods and specialty stores. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide.