Smith Sport Optics Adds Staff and Restructures Southern Cal Office

KETCHUM, Idaho, July 16, 2002 – Smith Sport Optics has added staff and restructured the company’s Costa Mesa office. Julie Gormick, formerly the Smith rep for Los Angeles and Orange County, will oversee all Southern California accounts and is joined by new hires Matt Walls, Doug Bury and Brett Hillyard.

Walls, a former professional surfer, joins Smith after highly successful stints with Dragon Optical and Ezekiel. He will handle all Los Angeles accounts. Bury, who has more than a decade of experience in sales for brands including Burton, Chorus Snowboards, M3 and Premier Snowskate, will oversee accounts in San Diego and Big Bear. Hillyard comes from a background of sales and design with companies including Cordell Surfboards, Omniseven Clothing and Quiksilver. He will fill the position of Southern California Sales Assistant.

“This Southern California sales team will help us continue to focus on providing our accounts in the region with knowledgeable and timely service,” said David Olson, Smith’s National Sales Manager. “It gives me great confidence to have a sales team that is rivaled only by the quality of Smith’s product.”

Gormick will report to Olson in Smith’s Ketchum, Idaho U.S. headquarters. The Southern California sales team will exclusively represent Smith. In addition to sales in the Southern California region, Smith’s Costa Mesa staff will conduct grassroots marketing campaigns and actively promote the brand through special events such as on-hill demos and athlete appearances.

Based in Sun Valley, Idaho, Smith Sport Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith products are sold worldwide in more than 50 countries through sporting goods and specialty stores. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. For more information visit www.smithsport.com.