KETCHUM, Idaho, September 3, 2003 — For the second year in a row, SmithOptics has produced a snowboard team film featuring non-stop action fromsome of the world’s best riders. This year’s production, “Smithereens is30-minutes of exhilarating and freakish riding from Smith’s global snowboardteam, including Jussi Oksanen, Travis Parker, Eddie Wall, Scotty Arnold,Louie Fountain, Chad Otterstrom, Drew Fuller and many others.
Filmed on 16mm film in Idaho, Utah, California, Europe and Japan,”Smithereens will display unseen snowboarding footage and behind the scenesantics. The movie will premiere early in September during the Action SportsRetailer tradeshow in San Diego and will be available in DVD formatthroughout the 2003/2004 season. “Smithereens will come free with thepurchase of any Smith sunglass or Regulator Series goggle and will beavailable for a limited time at select Smith Optics dealers.
Based in Sun Valley, Idaho, Smith Sport Optics, Inc. was founded in 1965with the creation of the first goggle featuring a sealed thermal lens andbreathable vent foam. Today, Smith is as well known for its diverse line offashion and performance sunglasses as it is for its goggles. From Smith’sdistortion-free Tapered Lens Technology to the versatility of the SliderSeries, with its patented, interchangeable lens system, the devotion toexcellence, innovation and style is what has made Smith goggles andsunglasses the choice of action-sport athletes worldwide. Smith productsare sold in more than 50 countries through sporting goods and specialtystores. For more information visit www.smithsport.com.