Smith Optics Partners With Hub 360

Ketchum, Idaho, September 16, 2004 – Smith Optics is pleased to announcethat it has begun a strategic partnership with hub360, the pioneer of anautomated online ordering system and information network for the actionsports industry. The partnership will increase the reach and power ofSmith’s distribution and marketing strategies and enhance access andconvenience for Smith sales representatives and retail buyers byallowing them to view and order Smith products in one secure onlinelocation. In turn, with Smith on board, hub360 will now reach a newmarket, stretching beyond its roots in action sports to Smith’s broaderoutdoor market.

“Smith’s customized showroom online at hub360.com will allow retailbuyers and sales reps the ability to browse product, check availability,and place and track orders,” says Scott Robinson, Smith’s sales managerfor online and international sales. “Smith’s retailers and reps can takeadvantage of the convenience of the Internet by placing orders simplyand conveniently 24/7 and avoid the burden of manual processes and papertrails.”

A growing list of major brands in the action sports industry includingretail, rep and supplier members in North America, from Puerto Rico toHawaii, utilize hub360’s “one-stop-shopping” network. In addition toSmith, other brands currently available on hub360 include Reef, Sanuk,Hobie, Freestyle, Clive, SurfTech, Video Action Sports, FCS, Rip Curland Island Style, to name a few.

Hub360 is an online ordering system and information network for theaction sports industry, much like a virtual tradeshow, that includesmore than 22,000 retail, rep and supplier members. Hub360 hosts SupplierShowrooms online and provides a single, secure location where retailbuyers and sales reps can view color catalogs, check productavailability, place and track orders. Members can also have access toorder status and history, and credit information related to theirsupplier accounts. Authorized retail buyers are given user names andcan access supplier catalogs and make inventory purchases online. Eachsupplier on the hub has the capability to maintain their customizableSupplier Showroom where new product releases, special eventnotifications, and any other information can be posted for viewing byreps and retailers.

Based in Sun Valley, Idaho, with a Southern California office located inSan Clemente, Smith Optics, Inc. was founded in 1965 with the creationof the first goggle featuring a sealed thermal lens and breathable ventfoam. Today, Smith is as well known for its diverse line of fashion andperformance sunglasses as it is for its goggles. From Smith’sdistortion-free Tapered Lens Technology to the versatility of theInterchangeable Series, with its patented, interchangeable lens system,the devotion to excellence, innovation and style is what has made Smithgoggles and sunglasses the choice of action-sport athletes worldwide.Smith products are sold in more than 50 countries through sporting goodsand specialty stores. For more information visit www.smithoptics.com.