KETCHUM, Idaho, March 6, 2002 – Smith Sport Optics has announced the launch of its newly redesigned web site at www.smithsport.com Among the features of the new site are a streamlined product section that allows visitors to browse more quickly, high quality imagery of product SKU’s in all frame and lens color options and an updated graphical design to match Smith’s current ad campaign.

“We wanted to make all areas of the site more accessible to visitors, while incorporating the look and feel of the Smith image, as represented by their ad campaign,” said Jennifer Bisset of Summit Projects, the web developer for Smith Sport Optics. “We employed subtle use of Flash 5 technology to make the site visually entertaining without sacrificing quick access.”

Site visitors will find images and information on the latest products in sunglasses; including the Lovejoy, Bookie, Virtue and Diablo; goggles and accessories. The site also features new music and band information and an expanded news section, including images, covering Smith’s A-list athletes.

Based in Sun Valley, Idaho, Smith Sport Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith products are sold worldwide in more than 50 countries through sporting goods and specialty stores. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. For more information visit www.smithsport.com