KETCHUM, Idaho – Aug. 9, 2004 – Smith Optics is pleased to announce thatit has hired Mike Martin as the company’s western regional salesmanager. Martin joins eastern regional sales manager Brian Cotsonas andcentral regional sales manager Linda Rodney in its recently restructuredsales department. All three regional sales managers report to Smith’sSenior Vice President of Sales, Blair Clark. Martin will join Smith atthe Outdoor Retailer (OR) Summer Market tradeshow, August 12-15, 2004 inSalt Lake City, Utah.

Coming to Smith with more than seven years experience in sales in theaction-sport market, Martin most recently worked as the national salesmanager for Rip Curl International, overseeing 18 reps throughout theU.S. and Puerto Rico. He also held the position of national salesmanager for MCD, a division of Gotcha International, and prior was thegeneral manager and buyer for Newport Ski Company for more than 18 yearswhere he oversaw 80 employees and purchased hardgoods, sunglasses andaccessories. Based in Huntington Beach, Calif. and managing Smith’s SanClemente office, Martin is a native Southern Californian who enjoyssurfing, snowboarding and skiing.

“Smith’s business has become more dynamic as we increase our lifestyleand sport specialty sunglass business,” said Blair Clark, Senior VP ofSales for Smith Optics. “Mike brings a proven track record in salesleadership and a vast knowledge of our industries, which ensures oursuccess in a variety of channels of distribution. Mike’s background as atop retailer adds an invaluable set of experiences to our team becauseour success relies on the retailer being successful with Smith.”

Based in Sun Valley, Idaho, with a Southern California office located inSan Clemente, Smith Optics, Inc. was founded in 1965 with the creationof the first goggle featuring a sealed thermal lens and breathable ventfoam. Today, Smith is as well known for its diverse line of fashion andperformance sunglasses as it is for its goggles. From Smith’sdistortion-free Tapered Lens Technology to the versatility of the SliderSeries, with its patented, interchangeable lens system, the devotion toexcellence, innovation and style is what has made Smith goggles andsunglasses the choice of action-sport athletes worldwide. Smith productsare sold in more than 50 countries through sporting goods and specialtystores. For more information visit www.smithoptics.com.