KETCHUM, Idaho – May 4, 2004 – Smith Optics is pleased to announce thatit has hired Brian Cotsonas as the company’s East Coast regional salesmanager. As a result of restructuring its sales department, Smith willalso appoint Central and Western regional sales managers.

Coming to Smith with over 11 years in sales, Cotsonas most recentlyworked as the East Coast sales manager for Eyeking/Hobie PolarizedSunglasses. He also held a position as the national sales director forGargoyles, Anarchy and Angel Eyewear overseeing 20 reps and 2 regionalsales managers. Prior, he worked as an independent sales representativefor Oakley for over 7 years as well as O’Neill and Reef Brazil. Basedin Jamestown, Rhode Island, Cotsonas is an avid surfer, snowboarder andbasketball player and lives with his wife, Stephanie, and 2 year-olddaughter Emma. They are expecting their second baby soon.

“We are thrilled to have Brian joining us at Smith,” said Smith’s VP ofSales Blair Clark. “Brian not only has the aptitude to help us but hehas the experience as well. Brian knows what it takes to win in thespecialty business and that formula starts with earning the trust ofboth the dealers and the reps.”

Linda Rodney, who has worked at Smith for several years overseeingnational sales, will become the Central regional sales manager and willhandle a majority of Smith’s national accounts. A West Coast regionalsales manager will be announced soon. All three sales managers willreport to Blair Clark.

Based in Sun Valley, Idaho, with a Southern California office located inSan Clemente, Smith Sport Optics, Inc. was founded in 1965 with thecreation of the first goggle featuring a sealed thermal lens andbreathable vent foam. Today, Smith is as well known for its diverse lineof fashion and performance sunglasses as it is for its goggles. FromSmith’s distortion-free Tapered Lens Technology to the versatility ofthe Slider Series, with its patented, interchangeable lens system, thedevotion to excellence, innovation and style is what has made Smithgoggles and sunglasses the choice of action-sport athletes worldwide.Smith products are sold in more than 50 countries through sporting goodsand specialty stores. For more information visit www.smithsport.com.