Todd Bousman, formerly Smith Southern California sales rep was promoted to Promotions Manager and Casey Rydzeski hired to fill the sales position.

Based in the Costa Mesa office, Todd will assist the corporate headquarters in Sun Valley, Idaho with developing and building strength in the Southern California market. Todd will oversee surf promotions and work with Mark Caffey, currently Surf Team Manager, in the development of surf team and related promotions worldwide. He will also assist Snow/Skate/Wake Team Manager, Cory Smith in grassroots efforts to build and strengthen the influential S. Cal markets. Other responsibilities include assisting in public relations and advertising efforts.

Todd has extensive background in marketing and promotions. Before hired in 1998 as a Smith sales rep, Todd worked in marketing for Ripcurl and was strategic in building the brand. Over the past three years, Todd has assisted in a multitude of areas including surf team and promotions, Costa Mesa office development and general marketing efforts.

Casey Rydzeski has come on board in the Southern California territory to take over the sales rep responsibilities in San Diego County. Casey brings a wealth of knowledge and personal relationships to the Smith table. Casey also currently represents DVS, Lakai and in Arizona as well as Matix for Southern California. Casey’s knowledge of the sunglass market comes from formerly representing Arnette and Von Zipper under Greg Tomlinson in Southern California. Casey’s background and contacts in the snow, skate, surf markets will be a great asset to the existing Smith team.