KETCHUM, Idaho, July 19, 2004 – Smith Optics is pleased to announce thatin the face of ever-increasing retail prices, they have lowered thesuggested retail price of all Polarized Sliders from $159 to $129 andadded a fourth specialty lens tint with all Polarized Sliders increasingconsumer value.

With the addition of Smith’s 100 percent UV protecting Clear lens tint,the Polarized Slider collection now manages all light conditions withdistortion-free TLT OpticsT. With four lenses included standard in allPolarized Sliders, consumers can rely on Smith to meet all of theirsport optic needs. Installed Polarized lenses eliminate 99.9 percent ofglare to increase visual acuity and reduce eye fatigue. Smith’sall-conditions RC36 lens tint eliminates blue light for maximum depthperception. The Yellow tint is ideal for enhancing object definition inlow light conditions and the Clear is perfect for use at night or verylow light conditions.

While others rely on mass-produced lenses causing increased haze and lowscratch resistance, Smith individually injects each lens to ensuremaximum clarity, scratch resistance and precise optics. All SmithPolarized CarbonicT lenses pass ANSI Z80.3 safety standards andeliminate vision-blurring haze found in many competing products. ThePolarized Sliders come in seven different frame designs offering stylechoices to suit any need.

Based in Sun Valley, Idaho, with a Southern California office located inSan Clemente, Smith Sport Optics, Inc. was founded in 1965 with thecreation of the first goggle featuring a sealed thermal lens andbreathable vent foam. Today, Smith is as well known for its diverse lineof fashion and performance sunglasses as it is for its goggles. FromSmith’s distortion-free TLT Optics to the versatility of theInterchangeable Series, with its patented, interchangeable lens system,the devotion to excellence, innovation and style is what has made Smithgoggles and sunglasses the choice of action-sport athletes worldwide.Smith products are sold in more than 50 countries through sporting goodsand specialty stores. For more information visit www.smithoptics.com.