Canadian Flash Names SmartWool.com Overall Winner in Navigation Category

STEAMBOAT SPRINGS, CO (04/22/03) — SmartWool, manufacturers of high-quality, multi-sport merino wool products based in Steamboat Springs, Colorado, has been named the overall winner in the Navigation Category at the Flash in the Can Festival in Toronto. The Festival showcases exceptional Flash developers and designers within Canada, as well as international gurus within the Flash community.

The Navigation/Usability award honors the following design features: “whatever the appearance of a site, the user has to be able to get around. This site acknowledges that fact, and revels in it, providing the best of both worlds; this award goes to sites that are full of form and function in equal measure.”

The redesigned SmartWool website was launched in September of 2002 and was created by Summit Projects (www.summitprojects.com). The SmartWool website was also recently chosen as “website of the week” by Communication Arts online magazine.

Nothing can compare to SmartWool for the ultimate in performance, comfort and easy care. SmartWool is superior at vaporizing moisture, controlling temperature and odor, and is guaranteed not to itch or shrink. It’s also a natural, renewable resource that illustrates the design genius of evolution. To make SmartWool apparel, base layers, gloves, socks and accessories part of your wardrobe, find a dealer online at www.smartwool.com or call 1-800-550-WOOL. For more information on SmartWool contact Shannon Brooks at Stanwood and Partners Public Relations, 307-733-1514.