Waltham, MA-The largest producer of winter sports and travel shows in the United States, BEWI Productions, Inc. is pleased to announce that Skateworks, a San Francisco Bay Area retailer of snowboard and skateboard equipment with four locations, has joined the California SnowSports Expo as the Expo’s featured retailer of snowboard related equipment. Skateworks, joins Mel Cotton’s Sports Goods, who is the anchor ski and snowboard products retailer at the Expo. The addition of Skateworks to the Expo provides another strong retail partner who will be providing some very special snowboard product offers available only at the Expo. Skateworks will also lend its expertise in reaching out to the ever expanding San Francisco Bay area snowboard market.

The decision to team with Skateworks came from several manufacturers who spoke highly of the retailer. “We knew we had to do more to attract snowboarders and with this partnership, we feel we’ll realize that goal. This partnership now brings together the combined marketing power of both Skateworks and Mel Cottons along with the exciting features of our California SnowSports Expo, to bring the Expo to the next level of attendance and excitement,” said Bernard Weichsel, President of BEWI Productions, Inc. Bob Roberts, President of California Snow, concurs adding on behalf of the state ski industry, “With snowboarding now accounting for upwards of 50% of the business at some of our member resorts, our Expo had to do more to address this important demographic. Our members believe that the addition of Skateworks is definitely the right move to make the Expo the success we all know it can be.” With the high interest in Winter Sports generated by the upcoming Winter Olympic Games in Salt Lake City, all of BEWI’s Expos this year will showcase Olympic athletes past and present, of U.S. Ski & Snowboard Team. In addition to the Olympics Preview, BEWI’s Expos will include a highflying ski and snowboard trampoline show, professional skateboard competitions, interactive children’s Sno-Park area, appearances by ski and snowboard personalities, and product and technique clinics.

Inquiries about BEWI’s Expos and exhibitor/sponsor participation may be directed to: Brenda Doll, Expo Director, at 781-890-3234. More information can also be found at www.bewisports.com

Oct. 25-28: Washington SnowSports Expo, Stadium Exhibition Center
Nov. 1-4: Colorado SnowSports Expo, Colorado Convention Center 
Nov. 1-4: Portland SkiFever & Snowboard Show, Portland (OR) Expo Center
Nov 9-11: Connecticut SnowSports Expo, Hartford Civic Center
Nov. 15-18: Boston SnowSports Expo, Bayside Expo Center
Nov. 16-18: California SnowSports Expo, San Jose Convention Center