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Following six successful years as partner/design director at the industrialdesign firm “Generator Design Solutions Inc. Matt Hexemer has accepted theposition of Design Director with Sims Snowboards. “Matt has provided the04/05 “Sims boot and “Link binding program with a dose of style andinnovation from his consultancy. “We can’t wait to bring his vision insideto direct our full line says Sims Director of Product, Darren Robinson.

Providing technical and creative design to the industry for eight years andriding for 14 creates a seamless fit with the Sims group. Matt has worked onproduct development and environments for brands including Bakoda, Scott USA,Nike, and Burtons Red program. Matt has also been the creative component inadvanced research groups. Collaborating with engineers, scientists andmarketing groups regarding ozone purification technologies and fuel cellimplication into consumer lifestyles. Matt is looking forward to joiningthe momentum at Sims, staying focused on a consistent brand message andcontagious, user focused product design.

Sims Snowboards has continued to advance snowboarding and snowboardingrelated products since Tom’s first wood-shop class project in 1963. To thisday, Sims Snowboards manufactures snowboards, boots, outerwear and Linkbindings as an alternative to the common winter sports pastime.

For any team related questions contact Sims Snowboards Info@simsnow.com.