Sims Delivers Hot Wheels Snowboards

Products Include Limited Edition Adult Snowboards and Complete Line of Kid’s Snowboards

Oceanside Ca, February 4th 2004 — Sims Snowboards, one of the leading snowboarding brands in the country, today announced a partnership with Mattel’s (NYSE: MAT) Hot Wheels"¢ brand. The partnership includes a limited edition adult snowboard and a complete line of children’s boards, all of which will be available in retail outlets this fall.

The adult board, available in one size — 158 cm., will be a part of Sims’ Absolute Series and will feature unique Hot Wheels"¢ artwork. The children’s boards, which range in sizes from 105 cm. up to 138 cm., will be a part of the Evolution series and also will feature Hot Wheels"¢ inspired images of speed, power and performance.

“Since Sims has always been known as the original snowboard brand and Hot Wheels"¢ is The World’s Coolest Car Company"¢, this partnership is a perfect fit,” said Travis Wood, Director of Marketing for Sims Snowboards. “We are thrilled to provide consumers with such exciting and cool-looking snowboards — boards that are certain to thrill both experts and amateurs alike.”

The Sims/Hot Wheels"¢ snowboards will be available for viewing at the Sims booth at the SnowSports Industries America (SIA) trade show in Las Vegas from January 26-29, 2004 and other regional trade show’s through out the US and Canada. Snowboards will be available at retail in August with an estimated retail price of $529.00 and up for adults and $179.00 and up for kids.

About Sims Snowboards

Sims Snowboards has continued to advance snowboarding and snowboarding related products since Tom’s first wood-shop class project in 1963. To this day, Sims Snowboards manufactures snowboards, boots, outerwear and Link bindings as an alternative to the common winter sports pastime.

About Mattel

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and Fisher-Price®, which also includes Little People®, Rescue Heroes"¢, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world’s premier toy brands — today and tomorrow.