SnowSports Industries America (SIA) and the National Ski Areas Association (NSAA) Join Rep. Mark Udall (D.-Colo.), Rep. John Sweeney (R.-N.Y.) and Olympic Medal Winners Diann Roffe and Shannon Bahrke to Raise Awareness of Health Benefits of Winter Sports

WASH., D.C. (Sept. 17, 2003) – In an effort to bring its fitness message to legislators on Capitol Hill, SnowSports Industries America (SIA), today joined forces with the National Ski Areas Association (NSAA), Congressman Mark Udall (D.-Colo.) and Congressman John Sweeney (R.-N.Y.), in the official launch of WINTER FEELS GOOD (WFG), a public awareness campaign to get more people involved in snow sports. WFG is part of SIA’s national consumer initiative, Project Kids.

Shannon Bahrke, Olympic gold medalist in 2002, and Diann Roffe, gold and silver Olympic medalist in 1994 and 1992, respectively, joined over 100 Congressional representatives and staffers as well as snow sports retailers, resort executives and other industry professionals to celebrate this new initiative. In addition, Congressmen Udall and Sweeney announced the launch of the Ski and Snowboard Caucus in the U.S. House of Representatives, a group of legislators dedicated to supporting the winter sports industry and to educating members of Congress about the healthy impact of winter sports and other pertinent issues.

SIA established WFG to simply communicate the health and fitness benefits of non-motorized winter sports. The www.winterfeelsgood.com website is a useful resource that provides detailed information to the public about snow sports activities including: muscles used, calories burned, nutrition, what to wear and how to begin. Information will be targeted to families, educators, community organizers, government officials and the media.

“Winter sports have always been an excellent alternative for staying fit during the winter,” said David Ingemie, president of SIA. “The lack of physical activity has become an increasingly serious issue in the U.S. Along with the leadership of Representatives Udall, Sweeney and the House Ski and Snowboard Caucus, WFG will take the first big step to educating the public about the tremendous health benefits of snow sports and how easy it is to participate,” he added. “With the advances in technology that enable consumers to stay warmer and more comfortable than ever before, such as boots pre-wired for heat, women-specific equipment, affordable resort packages or state-of-the-art waterproof breathable fabrics, never has it been so easy to step outside, enjoy the fresh winter air and get fit at the same time.”

WFG is endorsed by the NSAA, the Cross Country Ski Areas Association, the Professional Ski Instructors of America/American Association of Snowboard Instructors, the United States Ski and Snowboard Association, the National Snow Sports Retailers Association and the United States Reps Association. SIA also is working closely with The American Heart Association, the American Alliance for Health, Physical Education, Recreation and Dance, the National Coalition for the Promotion of Physical Activity, which regularly addresses the issue of American’s resistance to exercise, the National Association for Health and Fitness, the American Hiking Society and the American Diabetes Association.

“Winter Feels Good is a great approach to get people active in the winter,” said Diann Roffe, Olympic Gold Medal winner. “I’m pleased to be part of this effort because winter sports are good medicine for the mind and body.”

- SIA -

Vibrant and proactive, SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. Celebrating its 50th Anniversary, SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For morre information, check out www.thesnowtrade.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, Email: siamail@thesnowtrade.org