SIA VEGAS 2000 NEWS

EVENTS CREATE OPENING NIGHT ATMOSPHERE
Friday March 3 will be the Opening Night of the SIA Vegas 2000 Show. Special events are planned to create a festive yet business-like mood for the opening of North America’s largest and most important snow sports trade show.

* A keynote speech by Z-Sport and Focalpoint on the market segmentation study will be presented at 3 p.m. “Get ‘em Young…Make ‘em Better,” will cover where the industry is headed and what we all can do to effectively market winter sports.

* The show floor will open at 4:30 p.m. for registered attendees to preview the show.

* Food, refreshments, music and a congenial atmosphere will mark the opening night. Appointments are encouraged and many are being booked.

* Silk Trails is presenting sponsor of the SIA Vegas Grand Opening and will distribute silk boxer shorts to retailers at its booth, 3309.

* Three Fashion Show previews at the OUTLAST(r) Temperature Regulation Venue are scheduled Friday night at 5 p.m., 6 p.m. and 7 p.m. Seven SIA Fashion Shows and exhibitors’ shows will keep the area buzzing with activity Saturday through Tuesday.

* At 6:15, SIA Vegas 2000 sponsor Resort Sports Network will present RSN MOVIE NIGHTS with “The Classics” hosted by Greg Stump. The Grand Opening feature will be “The Performers” by Dick Barrymore.

* Teton Gravity Research will premiere its new film, “The Realm” at 7:15 in the S-2 Hall.

SIA SPONSORS PRO RIDER AWARD
SIA is a sponsor of the Transworld Media Riders’ Poll Awards this year. The awards recognize top pro riders as voted on by their peers. In addition, SIA will honor two pro riders with the SIA Retailers’ Choice Award. The award will go to those riders who had the most influence on retail sales. SIA president David Ingemie will present the award to the pro riders.

The gala awards event is scheduled for 8:30 p.m., March 5 at the Hard Rock Cafe in Las Vegas. ESPN will cover the event.

SPECIAL EVENTS? CELEBRITIES? PRESS CONFERENCES?
Let us know if you are planning to have a special event at your booth or in a room at the Las Vegas Convention Center; expect to have celebrities or athletes in your booth; and/or conduct a press conference or media event. You can find the appropriate forms on www.siavegas.com. Click on Exhibitor Services, then click on Show Services. Download the form, fill it out and fax it back to SIA. Forms are also on SIA’s Fax-On-Demand service, (800) 730-3636. Special Events form is document 3101, the Celebrity Appearances form is Document 3100 and the press conference request form is document 3102.

*************************************************************************FEDEX – OFFICIAL CARRIER OF THE SIA VEGAS SHOW 2000*************************************************************************

TRADE SHOWS HELP CUT COSTSA study done by CEIR (Center for Exhibition Industry Research) says tradeshows cut the cost of closing a sale by 45 percent. A full article appears in the February issue of Trade Show Week.which will give you more details!

BUYERSPAGE.COM NAMED VEGAS INTERNET MARKETPLACE
SIA has named thebuyerspage.com as the official business-to-business Internet marketplace for the SIA Vegas 2000 trade show. Thebuyerspage.com allows retailers to use one Internet site to transact business with suppliers using a standardized ordering software and navigation method.

Thebuyerspage.com is a service provider to the snow and outdoor sport wholesale and retail business community. The company offers a Web site that is an electronic marketplace, accessible only to qualified buyers and sellers (closed to consumers). At this electronic marketplace, retailers can check out the offers of their suppliers, access the trade press, communicate with others and most important of all — submit orders.

Thebuyerspage.com will have training staff and more than 100 computers at work areas on the Vegas show floor. The computers will be set up in the three sponsored retair work areas — The Sprint Business Center, the FedEx Ground Writing Center and the knowyourstuff.com Business Center. For more informationn about the Buyerspage.com, contact (303) 986-6583 or visit the Web site, www.thebuyerspage.com

STAY IN TOUCH AT THE CYBER CAFE
Keep in touch with the outside world at the SIA Cyber Cafe’. Located in the lobby of the Las Vegas Convention Center, the Cyber Cafe’ offers access to e-mail, the Web and the on-line version of the show newspaper SnowSports Today. There are 20 computers located in the Cyber Cafe’, provided by the thebuyerspage.com. The Cyber Cafe’ is sponsored by GES Interactive, RSN.com, thebuyerspage.com, SnowSports Today, and SIA’s three Web sites, www.snowlink.com, www.snowsports.org and www.siavegas.com.

Representatives from thebuyerspage.com will be on hand to assist with computers, RSN personnel will stage drawings for trips to Crested Butte and Steamboat and SIA’s SnowLink.com editor will be able to address marketing opportunities on SIA’s consumer Web Site.

DOING IT WRITE
SIA introduces three Writing Centers at this year’s Vegas show. Each center is designed to enable retail buyers to perform their job more effectively. The Writing Centers are a direct result of SIA Vegas Show follow-up surveys and are sponsored by Sprint, knowyourstuff.com and FedEx Ground.

At each Writing Center, a receptionist is assigned to answer questions about the Center. Computers, provided buy thebuyerspage.com, are available for use as well as other standard office equipment such as fax machines, copiers and phones. In addition, the Writing Centers provide and quiet area where buyers can regroup, write orders and prepare for meetings. Ample space is also available for group conferences and meetings.

Each Writing Center is presented by its own entity and represents a specific area that can help buyers learn and fulfill their various needs. In Sprint’s Writing Center, retailers have the opportunity to speak with a representative of Sprint on how they can save on phone costs. Knowyourstuff.com is an on-line training resource for retailers. At the FedEx Ground Writing Center retailers are able to find out how to save up to 20 percent on shipping orders placed at the show through the FedEx Ground program.

ATTRACTIVE AIRFARE TO LAS VEGAS
If you’ve been procrastinating about booking your flights to Las Vegas, here’s some good news. SIA has uncovered an airline that has reasonable airfares to Las Vegas. Call Worldtek Travel Premier Desk (800) 257-8343 and check out National Airlines. National only flies from New York (JFK), Chicago (Midway), Philadelphia, San Francisco, Miami and Los Angeles. For more information, click onto National’s Web site, www.nationalairlines.com. All the planes are 757s and are configured so that each seat is like flying first class with an extra seven inches of legroom. Plus, hot meals are served on china. National also offers packages including hotels.

If you would prefer to book with a mainstream airline, try SIA Vegas 2000 official airlines American Airlines, (800) 433-1790 (ref. 332OUG), and Southwest Airlines, (800) 433-5368 (ref. V4220). Both have made special arrangements for show attendees.

SPEAKING OF HOTELS
Still need a room in Vegas for the SIA Vegas 2000 show? Call Accommodations Express, (800) 314-4683. Accommodations Express has reserved discounted blocks of rooms at various properties for SIA Vegas 2000 showgoers.

BUYERS CAN REDUCE THEIR SHIPPING COSTS
The FedEx Ground (formerly RPS) Inbound Saving Program affords retailers the opportunity to gain up to a 20 percent shipping discount on all inbound shipments of orders that are placed at Vegas and shipped through FedEx Ground. Even if you or your retailers have a FedEx Ground account, you must enroll in this program with a new account that is specifically designed for the discount program. More information about the program is available at www.siavegas.com and at the FedEx booth at the show.

BUYERS’ HANDBOOKS AVAILABLE
A series of eight buyer’s handbooks, created exclusively for retailers attending the SIA Vegas 2000 Show, will be available in Vegas and are available for downloading on the siavegas.com Web site. The handbooks will prove especially useful for new buyers attending the show this year.

The Buyer’s Handbooks delve into how to buy for specific markets, what to look for when placing orders and how to effectively merchandise the products. The handbook topics are: Hardgoods, Apparel, Nordic, Snowshoe, Juniors, Accessories, Rental and Uniform. The handbooks were written by snow sports industry business journalists.

The handbooks are designed to accompany and compliment the SIA Product Showcases. Each showcase highlights a specific product category and displays examples of SIA members’ products in a customized display that sit above the show floor.

SHOWCASES HIGHLIGHT PRODUCT NICHES
Five showcases will highlight specific product categories at SIA Vegas 2000. The showcases are an opportunity for retailers to see product in a controlled, professionally merchandised venue that will drive them to exhibitors’ booths and help them make informed buying decisions. No where else but at SIA Vegas 2000 will retailers find such a concentration of categories and brands. The showcases are: Junior Corner; Uniform Gallery; Rental Alley; Nordic Exchange; Accessory Corner. The Showcases will be located at strategic spots on the show floor.

****************ASSOCIATION NEWS ***********************

SIA FILLS STAFF VACANCIES
Your association recently filled four vacancies on its staff and reassigned a long-time staffer.David Blakeslee is SIA’s manager of Web site services, Julee Lynch is manager of market research, Heather Teger is trade show manager, and Julie Crawford is receptionist. Sherry Gilbert moved to assistant office manager.

Blakeslee comes to SIA with a long history of Web site services and was most recently with the Community Foundation of Alexandria. He also spent many years in the newspaper business. Lynch was previously with R.O.I. Sports and Entertainment Research where she was the senior research manager. Teger comes to SIA from National Trade Productions, Inc. where she was operations coordinator. Crawford attends Northern Virginia Community College. She also attended the New Mexico Academy of Healing and previously worked in retail. Gilbert, on SIA’s staff since 1993, was part of the SIA trade show department before moving into her new position.

RPS BECOMES FEDEX GROUND
RPS, the small-package ground shipping company is now FedEx Ground Package Systems Inc. and part of the new FedEx family of companies. FedEx Ground will continue to provide SIA members with reliable, solution-driven, business-to-business ground service under the FedEx Ground brand. This company change does not affect your RPS member discount. You will receive the same discounts and benefits that RPS offered, only it will carry the FedEx name and reputation.

If you are not participating in the SIA/FedEx Ground (formally RPS) member benefit program, please contact Mary Cecile Neville at (703) 556-9020 or by e-mail at mcneville@snowsports.org. Enrollment forms for the SIA/FedEx Ground Program are located on www.snowsports.org in the Benefits and Research section or you may contact the SIA membership department.

UPS INCREASES RATE
On Feb. 7, both FedEx Ground and UPS implemented a rate increase (on base rate, before SIA discount) of 3.1 percent for ground packages. The major change is UPS’ decision to implement a new classification (OS2) on packages weighing less than 70 pounds and exceeding 108 inches in combined length and girth. These packages will now be rated at 70 pounds. FedEx Ground will not initiate this additional classification. The classification change will affect all SIA members shipping UPS.th at the show.

BUYERS’ HANDBOOKS AVAILABLE
A series of eight buyer’s handbooks, created exclusively for retailers attending the SIA Vegas 2000 Show, will be available in Vegas and are available for downloading on the siavegas.com Web site. The handbooks will prove especially useful for new buyers attending the show this year.

The Buyer’s Handbooks delve into how to buy for specific markets, what to look for when placing orders and how to effectively merchandise the products. The handbook topics are: Hardgoods, Apparel, Nordic, Snowshoe, Juniors, Accessories, Rental and Uniform. The handbooks were written by snow sports industry business journalists.

The handbooks are designed to accompany and compliment the SIA Product Showcases. Each showcase highlights a specific product category and displays examples of SIA members’ products in a customized display that sit above the show floor.

SHOWCASES HIGHLIGHT PRODUCT NICHES
Five showcases will highlight specific product categories at SIA Vegas 2000. The showcases are an opportunity for retailers to see product in a controlled, professionally merchandised venue that will drive them to exhibitors’ booths and help them make informed buying decisions. No where else but at SIA Vegas 2000 will retailers find such a concentration of categories and brands. The showcases are: Junior Corner; Uniform Gallery; Rental Alley; Nordic Exchange; Accessory Corner. The Showcases will be located at strategic spots on the show floor.

****************ASSOCIATION NEWS ***********************

SIA FILLS STAFF VACANCIES
Your association recently filled four vacancies on its staff and reassigned a long-time staffer.David Blakeslee is SIA’s manager of Web site services, Julee Lynch is manager of market research, Heather Teger is trade show manager, and Julie Crawford is receptionist. Sherry Gilbert moved to assistant office manager.

Blakeslee comes to SIA with a long history of Web site services and was most recently with the Community Foundation of Alexandria. He also spent many years in the newspaper business. Lynch was previously with R.O.I. Sports and Entertainment Research where she was the senior research manager. Teger comes to SIA from National Trade Productions, Inc. where she was operations coordinator. Crawford attends Northern Virginia Community College. She also attended the New Mexico Academy of Healing and previously worked in retail. Gilbert, on SIA’s staff since 1993, was part of the SIA trade show department before moving into her new position.

RPS BECOMES FEDEX GROUND
RPS, the small-package ground shipping company is now FedEx Ground Package Systems Inc. and part of the new FedEx family of companies. FedEx Ground will continue to provide SIA members with reliable, solution-driven, business-to-business ground service under the FedEx Ground brand. This company change does not affect your RPS member discount. You will receive the same discounts and benefits that RPS offered, only it will carry the FedEx name and reputation.

If you are not participating in the SIA/FedEx Ground (formally RPS) member benefit program, please contact Mary Cecile Neville at (703) 556-9020 or by e-mail at mcneville@snowsports.org. Enrollment forms for the SIA/FedEx Ground Program are located on www.snowsports.org in the Benefits and Research section or you may contact the SIA membership department.

UPS INCREASES RATE
On Feb. 7, both FedEx Ground and UPS implemented a rate increase (on base rate, before SIA discount) of 3.1 percent for ground packages. The major change is UPS’ decision to implement a new classification (OS2) on packages weighing less than 70 pounds and exceeding 108 inches in combined length and girth. These packages will now be rated at 70 pounds. FedEx Ground will not initiate this additional classification. The classification change will affect all SIA members shipping UPS.