SIA To Offer New Aprés-Show Events

MCLEAN, Va. (October 31, 2002) Building on the energy and excitement of a new venue – the Mandalay Bay Convention Center – SnowSports Industries America (SIA), today announced its initial group of show sponsors for its most comprehensive schedule of apr?s-show events and festivities to date for the 2003 SIA SnowSports Show. Manufacturers, industry organizations and consumer brands are joining a growing list of companies who are sponsoring celebrations and new show features including: a Super Bowl party, an Opening Night party at the well-known House of Blues, parties showcasing the passion of snowboarding and skiing; and a variety of new tools that ease the process of doing business on the show floor.

Industry sponsors include: Atomic, Betty Rides, Cross Country Ski Areas Association, CGPR, CrazeeHeads, Ski Metrix/Boosterstrap and Uvex. Media partners include: Hooked on the Outdoors, Mountain Sports Media, Ski Area Management, Ski Press Media and TransWorld Snowboarding. New this year is the support of Sam Adams, who will join Atomic and SIA in hosting the Super Bowl Party.

“This is a new show in a new venue, said Carl Helmetag, president of Uvex. “The floor map is a great tool for navigation, and we were excited to secure its sponsorship,” The exposure we expect to gain from this opportunity is an added benefit.”

Other show partners include Ski Merchandising Corp., Sports Specialists, Ltd., Sports, Inc., FedEx?, Hellmann Worldwide Logistics, Yellow Transportation and regional rep organizations – Eastern Winter Sports Reps Association, Midwest Winter Sports Reps Association, Midwestern Reps Association, New England Winter Sports Representatives, Inc., Southeastern Winter Reps Association and Western Winter Sports Reps Association.

“People play in the snow because of the sheer thrill,” said Chris Frado, executive director of the Cross Country Ski Areas Association. “It doesn’t matter whether it’s snowboarding, cross country skiing, downhill skiing, or snowshoeing. It is all about the outdoors, the experience and the friendships. Attendees will find this passion at the Vegas show. Momentum is building and we wanted to be part of it. After all, this is our heart and soul.”

This is the first year that the SIA annual trade show is taking place at Mandalay Bay, a brand new convention center, built as an addition to the 3,300-room Four Diamond award-winning resort. It has 1.8 million square feet and is located directly on the Las Vegas Strip, within walking distance to 80,000 hotel rooms.

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SnowSports Industries America (SIA) is the national, not-for-profit, member-owned trade association that represents snow and winter sports outdoor companies. SIA produces the SIA SnowSports Show, the largest trade show and gathering place for the snow sports industry. Proceeds from the SnowSports Show fund market development programs for all snow sport disciplines. SIA also annually produces more than a dozen industry research studies. For more information, check out www.snowlink.com. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, Email: siamail@snowsports.org.