MCLEAN, Va. (October 28, 2003) – SnowSports Industries America (SIA) reports today the SIA SnowSports Show is experiencing a 17% increase in total exhibitors over last season. The SIA.04 SnowSports Show, which is being held at Mandalay Bay Convention Center in Las Vegas, NV, January 26-29, 2004, has seen significant gains over the past couple of months with increase in square footage sold, exhibitors, new exhibitors and attendee registration.

To date, the show is tracking the highest number of exhibitors since the 2000 Show. Accordingly, 61 new companies have committed to exhibit at the 2004 SIA Show. With over 305,125 square feet of space sold, SIA.04 is already on pace to surpass last year’s total square footage sold. Additionally, over 750 brands will be on tap to occupy the new floor space layout.

The SIA SnowSports Show kicks off the “See It, Try It, Buy It” buy-sell cycle and is the first national and international show of its kind in January. Returning to the Mandalay Bay, the 2004 Show will host a bevy of new special exhibits, events, show features, sponsors, floor plan, hotel accommodations and more including a commemorative SIA 50th Anniversary Celebration.

SIA newly-launched, www.thesnowtrade.org currently serves as the one-stop information source for the 2004 SIA SnowSports Show. For up-to-date information on companies exhibiting, brands, special events, travel and hotel information and more, check out the SIA.04 SnowSports Show under the Marketplace section.- SIA -

Vibrant and proactive, SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. Celebrating its 50th Anniversary, SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out www.thesnowtrade.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, E-mail: siamail@thesnowtrade.org