MCLEAN, Va. (October 7, 2002) — To date, over 700 buyers from 234 shops have registered for the 2003 SIA SnowSports Show, January 27-30, at the Mandalay Bay Convention Center. At the same time last year, there were only 521 buyers pre-registered, indicating a 32% increase.
A direct mail campaign kicked off in force in mid September with an “early bird” pre-registration brochure that was distributed to storefronts both nationally and abroad. The overall marketing campaign includes direct mail, advertising, a customer support program, electronic media and a strong public relations push.
Over 25 new exhibitors have committed to exhibiting at the 2003 SIA SnowSports Show. In addition, more than 350 companies have signed up to exhibit at the Show. Exhibitor products from new companies range from wall storage for skis/snowboards to sleds and toboggans, accessories, apparel, skin care, boot bumpers and more. Following is a list of all new exhibitors as of today: Anti-Gravity Products, Bogner, Bugaboos Eyewear, China Xinchengda Group, Chix on Stix, CrazeeHeads, Dub Weathergear, Endeavor Snowboards, Epiphany Enterprises, Imperial Headwear, In Step LLC, KD Kanopy, Inc., Kootenay Knitting Company, LTD, Lakeview Laboratories, Nation’s Best Sports, Osiris, Paris Company, Psolar, Riverside Cartop Carriers, Inc., SeaVision USA, Silipos Inc., Steepwater Snowboards, Swivler LLC, The Ride Group, Inc. and Winterco Outdoor Inc.