McLEAN, Va. — Confirming the growing acceptance for the newly established buy/sell cycle, Snowsports Industries America (SIA) recently announced that 71 new exhibitors have registered for the SIA SnowSports Show in Las Vegas, Jan. 29-Feb. 2, 2002. This raises the confirmed square footage sold by Aug. 10 to 387,000 feet, an increase over last year’s 351,780. An estimated 20,000 winter sport professionals are expected for the five-day event in the newly-constructed one million square foot South Halls of the Las Vegas Convention Center.
“With five months still to go, the show is way ahead of last year,” says David Ingemie, president of SIA. “What’s more, we have 71 new exhibitors joining us, many of whom are traditional outdoor manufacturers such as Columbia, Merrell, Sierra Designs, Mystery Ranch, LaFuma America and W.L. Gore & Associates, Inc.”
New features for 2002 include:
à‚• On Line Registration – To facilitate easier registration, SIA is providing online registration, available now at www.siavegas.com.
à‚• Combined Directory/Buyer’s Guide – Attendees will have the benefit of a new combined trade show directory and buyer’s guide that features detailed information, including a map of the newly-renovated Las Vegas Convention Center and complete product listings on outdoor gear and apparel, and ski and snowboard hardgoods and apparel. The “Yearbook” is the result of a new partnership between Mountain Sports Media, TransWorld Media and SIA.
à‚• New Buyers Handbook – SIA is also producing a buyer’s guide handbook, featuring suggestions for utilizing the new kick-off show and tips on making the new buy/sell cycle more effective and efficient. Developed in cooperation with SIA’s Retail Advisory Board, the handbook will include specific information on traveling to and from Las Vegas for different size budgets; recommendations for the most efficient way to walk the show floor; tools for organizing product information; and a timeline to help buyers prepare for the new buy/sell show cycle.
à‚• Breakfast Tours Hit the Road – In mid-September, SIA regional managers will conduct a series of informal gatherings in various parts of the country to offer further details about the revised buy/sell cycle. These meetings are tentatively scheduled for: Albany, N.Y., Boulder, Colo., Burlington, Vt., Denver, Colo., Lake Tahoe, Manchester, N.H., Salt Lake City/Park City, Utah, Wellesley, Mass., and two locations in the Midwest. “This show is the only place where we can see everything,” said Jay Moore, president and owner of World Boards, in Bozeman, Mont. “At regional shows, not everyone shows up. We need to maximize our dollars and see everything at once. That way, we can make a better buying decision.”
Adds Mitch Osur of Snow Country Ski Shop in Rochester, N.Y., “With the new earlier date, there will be no better way to kick-off the buying season. All the latest gear will be there in their best light, fresh and new, and presented by company presidents and their brand managers. Attending SIA will allow me to buy more efficiently. For us, the money is made in the buy, not in the sell.”