SIA Recaps Final Days

LAS VEGAS, NV (January 28) – Coincidentally, the most happening place at the 2004 SIA SnowSports show last night was The Beach. The Session’s sponsored OVER IT party played host to a sold out crowd of over 2,000 attendees. Fans were entertained by opening act, The Missing 23rd, followed by the headliners, Social Distortion. The party kicked off at 8:00 pm and lasted way into the night as the concert floor transformed into a mosh pit.

At the conclusion of Day Two, Aspen / Snowmass presented a live broadcast of the ESPN X Games in the Mandalay Bay Convention Center lobby on a fourteen foot giant screen television. Viewers watched the men’s superpipe finals after a huge day of business on the Show floor. A little unplanned X Games action was also taking place inside the show floor after hours as a couple of attendees decided to conduct the first-ever “Scooter Games, racing motorized handicap scooters up and down the aisles.

Meanwhile, back on the show floor, a somewhat tamer albeit happening party was taking place in Nordic Village. Nordic buyers and exhibitors attended the all-too-popular Salmon and Aquavit party sponsored by Swix and Alpina. Right next door, Rental World was playing host to a party of similar magnitude for rental buyers and exhibitors. Nordic Village and Rental World are two of the five exhibits that comprised the brand new Showcase Exhibit Suite this year. Presented by Ski Area Management magazine (SAM), Rental World provides the perfect venue for attendees to preview the latest trends in alpine, snowboard, snowshoe, snow toys, shop tools and helmets. Nordic Village, presented by Cross Country Ski Areas Association (CCSAA), showcases the latest trends specific to nordic and snowshoe equipment, technical apparel and accessories. Also included in the Showcase Exhibit Suite is Telemark/AT World – host to yesterday’s “Great Debate presented by Telemark Skier and tonight’s viewing of Backcountry Magazine and High Angle’s The Cradle of Alpinism.

Day Three activities commenced with the annual Membership meeting as five new directors were voted in and two directors reelected. Steve Kvinlaug, Alpina Sports; Chris Licata, Dynastar Skis; David Rosenberger, Quiksilver, Inc.; Peter Knights, Elan; and Marty Carrigan, Palmer USA, all assumed new seats on the SIA Board of Directors. Additionally, Laurent Potdevin, Burton Snowboards, was elected Third Vice Chairman. The first annual Doc DesRoches award was presented to Rossignol USA for its excellence in integrating the US Ski Team into their marketing efforts.

Business continues to rip on the show floor as exhibitors and retailers are knee deep in appointments, catalogs and preview guides. Returning to the show after several year’s absence is Vuarnet France who is excited to be back at the show for the relaunch of their new line. “We have had such a positive response to our sport gear line and have made major new key contacts, said Sue Ebner, Marketing Manager. “The energy on the show floor has been great and it has been really nice to be back at the show. Also making a return to the SIA Show was Mountain Hardware. A company spokesperson said “the show has been great, appointments are booked solid and we look forward to returning next year and will be requesting a bigger booth.”

Day Three activities will conclude with various exhibitor parties as well as an SIA, Mountain Sports Media and TransWorld Snowboarding sponsored reception for the first annual Snow Industry Summit taking place April 1-4 at Copper Mountain. Day Four: SIA.04 Closes To Rave Reviews/b>

Who would have thought it could snow in the desert? Mother Nature -aka Burton and DVS proved it wrong as they played host to the first-ever Rail Jam hosted at the Hard Rock Café on Day Three of the 2004 SIA SnowSports Show. Several athletes demonstrated their latest tricks while riding the rail on a man made snow fortress in the hotel parking lot. Despite the surprisingly coldd temperatures, thousands were on hand to watch the action.

As SIA.04 comes to a close, attendees alike have concluded that this show has been one of the best in years. Paul Berg, owner of Berg’s Ski Shop, said, “I have been coming to SIA for over 20 years and this is one of the best yet. The energy on the show floor is good and it is an exciting place to be.”

With over 810 brands on the show floor, buyers have had plenty to keep them busy. There have been parties and receptions galore, celebrity sightings, including R&B artist, Seal, athlete appearances, including Tommy Moe, Nikki Stone, Hannah Hardaway, Billy Kidd, Glen Plake, Steve Fisher, recent X Games Superpipe gold medalist, and too many more to name. Live bands entertained after hours while several companies hosted off property functions to keep the momentum going. However, believe it or not, business was actually getting done as well. Tyson Hall, sales manager for Armada, said, “This is our second year at the show and it exceeded our expectations ten-fold. “Our booth was insane with appointments and we were conducting meetings in the hallways just to keep up with the walk-in traffic.

Many new companies joined the ranks of SIA this year with over 90 new exhibitors on property at the Mandalay Bay Convention Center. Brady Stoddard, sales rep for Ogio, a brand new exhibitor and manufacturer of gear bags, commented, “The SIA Show has been extremely successful for our company and helped us expose our brand to a new audience. We have picked up a lot of new business all over North America.

SIA also included some new exhibits of its own with the introduction of Uniform Center and Project Kids – both of which wrapped up the last two exhibits in the Showcase Exhibit Suite. Project Kids introduced retailers to some innovative merchandising tips while showcasing SIA’s newest consumer initiative – snowlinkjr.com. Uniform Center allowed buyers to see the latest in uniform apparel and accessories.

Blane Johnson, of Homewood Mountain Resort, summed it up best when he said, “The SIA Show is the most important place to be because you can see the broader perspective. Previewing product here helps in the buying decision.

SIA.05 will take place next year at the Mandalay Bay Convention Center from January 24-27. Until then, SIA will join Mountain Sports Media and TransWorld Snowboarding in hosting the first-ever Snow Industry Summit at Copper Mountain, April 1-4, 2004. This event will feature marketing sessions, seminars, keynote speakers and more to help educate and inform the industry and move forward in a progressive direction.– SIA –

Vibrant and proactive, SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. Celebrating its 50th Anniversary, SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out www.thesnowtrade.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: