SIA has again partnered with TransWorld Media to present the “Riders’ Poll Awards” ceremony on Sunday, March 11 during the 2001 SIA Vegas show. With an expected crowd of over 2000 people, the Riders’ Poll is the Academy Awards of snowboarding, complete with stars, style and of course, showgirls.

SIA will be presenting the Retailer’s Choice award for the second year in a row. This award recognizes the professional male and female snowboard athletes that have the most impact on retail sales. SIA Regional Managers will be calling retailers and tallying the votes. This award clearly indicates the impact that professional athletes can have in the retail environment. Last years winners were Peter Line and Victoria Jealouse.