SIA Hypes Big Money Monday

ATLANTA, GEORGIA (Jaunary 22, 2003) – With less than a week to go before the curtain comes up, organizers of Big Money Monday, the 2003 SnowSports Industries America Opening Night Party, are unveiling the program schedule and prize list for the exclusive event to be held on Monday, January 27, 2003, at the House of Blues in the Mandalay Bay Resort & Casino.

Open to all SIA attendees, Big Money Monday is an industry reception and general admission concert, with entry provided on a first-come first-served basis. Big Money Monday is presented by Salomon North America and Hooked on the Outdoors magazine. Additional sponsors include W.L. Gore & Associates, Travel Nevada and Reno-Lake Tahoe.

Doors will open at 6:30 p.m. for complimentary beverages and food. A limited volume of Mezzanine passes – guaranteeing entry without standing in line, and providing the best seats for the show – will be available from Hooked on the Outdoors staff walking the floor as well as from event sponsors at their booths (Salomon, Booth 3183; W.L. Gore, Booth 3857).

Prize giveaways will begin at 7 p.m., providing more than $10,000 worth of gear and travel packages to members of the crowd. Prizes to be given away to members of the crowd include Salomon skis, snowboards, and apparel; Gore gloves; a Breckenridge travel package; a Reno-Tahoe travel package; and dozens of hats, sunglasses and more.

At approximately 8 p.m., the concert will begin with an opening act performance by the Las Vegas-based band 2¢ Worth, featuring lead guitarist Adam Bomb Segal (formerly of The Factions) and Tito Bruch. Shortly after 2¢ Worth wraps up, event headliner Pennywise (www.pennywisdom.com) will take the stage for one set.

A Hermosa Beach-based band formed by guitarist Fletcher Dragge and late bassist Jason Thirsk in 1988, Pennywise rode the wave of the mid-nineties punk revival to create what Rolling Stone magazine called a “loyal, ferocious following that few bands enjoy.”

Well-known throughout the action sports world, Pennywise was a headliner of the 2002 Red Bull Rock n’ Air freeskiing music festival at Red Rocks Amphitheater, and was named the 2002 Motocross Music Artist of the Year at the ESPN Action Sports & Music Awards. Pennywise is featured on the soundtrack of numerous snowboard and skiing films including Matchstick Production’s “Global Storming,” Standard Film’s “TB4,” Heavy Hitting Film’s “Parental Advisory,” and Aggressive Instinct’s “Certifiable” among many others.

Big Money Monday will be held at the revered House of Blues, a club within the Mandalay Bay Resort & Casino that has a fantastic non-casino feel, a rounded balcony with 500 seats only 35 feet from the stage, and a lower level with multiple bars and plenty of room to roam.

The 48th annual SIA SnowSports Show is industry-owned, operated and produced, and expects to draw nearly 20,000 snow sports professionals to the Mandalay Bay Convention Center in the heart of Las Vegas, January 27-30, 2003. For more information on the SIA show, please go to www.siavegas.com.

SnowSports Industries America (SIA) is the national, not-for-profit, member-owned trade association that represents snow and winter sports outdoor companies. SIA produces the SIA SnowSports Show, the largest trade show and gathering place for the snow sports industry. Proceeds from the SnowSports Show fund market development programs for all snow sport disciplines. SIA also annually produces more than a dozen industry research studies. For more information, check out www.snowlink.com. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, Email: siamail@snowsports.org.

Hooked on the Outdoors is the original backyard travel and gear magazine, and is published six times a year, reaching more than 500,000 active, outdoor-oriented readers per issue. Ruhooked.com is the magazine’s online presence, providing a gateway to fresh, authentic, interactive content and national sweepstakes for outdoor enthusiasts of all ages and skill levels. Hooked on the Outdoors is proudly printed on recycled paper.

With its editorial base in Boulder, Colo., and publishing offices outside of Atlanta, Ga., Hooked on the Outdoors specializes in providing nationwide editorial coverage — including a wealth of region-specific travel information and timely outdoor gear reviews — to young, influential, outdoor enthusiasts who participate in a wide range of outdoor activities. For more information on Hooked on the Outdoors, please contact Drew Simmons at Pale Morning Media, drew@palemorningmedia.com, 207.828.5381. # # #