WARREN, VT -The two leading authorities on skiing and snowboarding injuries and safety will present their findings at The Snow Industry Letter journalism seminar, “Safety in the Ski Industry: Thrills Vs. Risk Management,” during the Eastern Ski Writers Association (ESWA) annual pre-season meeting, Aug. 28, at Wachusett Mountain in Massachusetts.
The two experts, Dr. Jasper Shealy and Carl Ettlinger, will be making a joint presentation covering past and present injury trends and what science exists on the subjects. They will provide their views on how the press has mishandled safety and injury issues. Ettlinger and Dr. Shealy will cover a series of press snafus in recent years and suggest how all parties could have better served the public interest.
The seminar will be dedicated to former ESWA president I. William Berry, who served as TSIL’s owner and editor in chief for over a decade, until his death in 1994. Berry established the newsletter’s unique voice for objective news coverage and outspoken commentary.
“This seminar is intended to reflect the standards maintained by Bill Berry when he owned TSIL,” Bob Gillen, president of Snow.Com Inc., the current owner of TSIL, said. “We’re pleased to be working with ESWA to establish the seminar as an annual event, emphasizing the in-depth coverage of substantive issues before the industry.”
Dr. Shealy is the chairman of the Industrial Engineering Dept. of Rochester Institute of Technology, and has spent 30 years studying snow sport injuries, often in cooperation with the NSAA and a number of snowsport equipment suppliers. He is also an experienced expert witness in snowsport injury cases and a co-author of many of the key standards relating to snowsport safety.
Carl Ettlinger is president of Vermont Safety Research and an adjunct assistant professor in the University of Vermont’s Medical College. During the past 28 years, he has worked with Dr. Robert Johnson in the study of snowsport injuries and their prevention. Ettlinger was an equipment and safety editor under the late Al Greenberg at Skiing Magazine for 20 years. His company manufactures ski binding test equipment and develops training programs for ski area and ski shop employees. Ettlinger has also been active in the development of snowsport standards.
“Writing about Safety in the ski industry is more than just a headline and a few quotes from authoritative sources,” Ettlinger said. “It must begin with an appreciation for science and the facts. In far too many cases in recent years the national and local skiing press have waded into snowsport safety issues with little regard for the scientific background or the specific facts of the case.”
The seminar also will address other safety issues such as the trend toward tree skiing and backcountry ventures and the move toward legislating mandatory helmet use. Other panelists will include Michael Berry, president of the National Ski Areas Association, Carl Wrighton, a full-time ski patroller for 15 years who also serves on a hazardous terrain rescue squad and is an experienced backcountry skier, plus equipment and resort executives. The panel presentation will be followed by a question and answer session. More than 70 journalists, both ESWA members and other media, are eexpected to attend.
Complementing the seminar will the 2nd Annual ESWA Ski Industry Trade Show to be held Saturday afternoon for industry companies to display their products and services before the journalists. More than two dozen snow industry companies have booked reservations. The pre-season meeting will also feature a welcome reception Friday evening at The Wachusett Village; recreational opportunities Saturday afternoon including a Mountain Lynx Adventure Tour, golf, tennis and mountain biking; a banquet Saturday evening, and a breakfast Sunday hosted by Wachusett Mountain.
For registration details about the ESWA Pre-Season Meeting at Wachusett, contact: Laura Hume at the Wachusett Village Inn & Conference Conference Center, (800) 342-1905 or (978) 874-2000. ESWA package rates for room and activities start at $150/person for two nights lodging. Commuter rates are also available.
The Snow Industry Letter has been the leading voice in the ski industry for objective news coverage and opinion for more than 21 years. It is published 48 times a year, distributed by Fax and e mail, with e mail subscriptions costing $296.