GREENWICH, Conn.–SERAC Sports Ltd (“SERAC”) announced that Articles of Arrangement have been filed leading to the company becoming wholly owned by silverzipper.com, Inc. This transaction along with others brings together an expertise which will allow silverzipper.com to become a leader in distributing “extreme” sports apparel via traditional retail methods as well as via a state of the art E-Commerce Internet presence. The SERAC team will become silverzipper.com’s retail distribution division.
“The opportunity to bring the expertise and leadership of the SERAC team on board will prove to be invaluable to silverzipper.com,” stated Paul Palmeri, CEO of silverzipper.com. “As a proven success in the outdoor sports apparel industry, the SERAC name epitomizes quality, innovation and functionality.”
“Becoming part of silverzipper.com means that the SERAC name and product line will be accessible to more people seeking to engage in this vertical lifestyle,” stated Bill McCabe, President of SERAC. “The Internet has become popular among our target market and silverzipper.com is building a collection of top brands that meets their needs, so this is a perfect fit for SERAC.”
About SERAC: SERAC has been a leader in the design, sourcing and distribution of outdoor apparel and accessories for over twenty-five years. SERAC has proven success in selling to the major growth sports markets, which include: Snowboard, Ski and other outdoor adventures. SERAC has a seasoned international sales team in place that will maintain all ties to its existing vendors while seeking additional outlets as well. SERAC specializes in the production of Gortex(R) specialty parkas and jackets.
About silverzipper.com: silverzipper.com (OTCBB:SZIP) is creating an e-commerce community that targets Generation “i” (12-35 year olds) with content that speaks their language, engages and entertains them while driving sales of sporting apparel, equipment, accessories and other products related to the vertical lifestyle. The website can be previewed at: www.silverzipper.com.
Headquartered in Greenwich, Connecticut, silverzipper.com, Inc. is creating a “click & mortar” company that owns a diverse portfolio of sporting apparel, accessory, and equipment brands. The Internet Division of silverzipper.com is based in Boca Raton, FL. Certain of the silverzipper.com brands are available through traditional retail, while others will be available directly to consumers on the Internet.