Lease agreement with American Skiing Company gives RSN control of operations, content
PORTLAND, Maine (Aug. 28, 2000) — RSN, the essential omnimedia source for the outdoor lifestyle participant, today announced a lease arrangement with the American Skiing Company which gives them operational control of four television stations in the key resort markets of Mt. Snow, Vt., Sugarbush, Vt., Killington, Vt., and Sunday River, Me.
Under the terms of the deal, RSN will provide content and programming to the resorts of Mt. Snow, Sugarbush, and Sunday River, and the stations will operate as part of the RSN Resort TV network. In Killington, RSN will provide programming and services for LPTV station W18AE (channel 18).
“Our unique experience in catering to resorts along with our growth into the operations side of resort marketing will bring a new level of information to mountain sports enthusiasts,” said Bill Burke, CEO of RSN.
The four new affiliates join RSN’s core of owned and operated television stations in North Conway, NH; Summit County, Colo.; and Lake Tahoe, Calif. With the addition of the ASC foursome, the reach of RSN TV now includes 26 affiliates covering 56 resort markets, reaching 700,000 cable subscribers in the summer and 525,000 in the winter. RSN programming surrounds local news, weather and snow reports with a wealth of unique selections including “The Resort Report” morning show; “Reel Thrills,” hosted by Glen Plake; “Extreme Scene,” a showcase of the latest action sport flicks; and “Movie Nights,” featuring selections from the Banff Mountain Film Festival as well as classic picks from the last century of outdoor filmmakers.
“RSN’s experience and success at providing exceptional resort TV programming is a great benefit for these resorts. This deal has strengthened our ongoing partnership with RSN and provides a win-win situation for everyone involved,” said Mark Miller, senior vice president of American Skiing Company.
Headquartered in Portland, Maine, RSN is a privately held, 14-year young company committed to feeding the passion for lifestyle sports by providing customized information, quality entertainment and tailored e-commerce opportunities through a national-, metro- and resort-based distribution network. RSN’s unique, omni-media offerings include the RSN cable television network, Nielsen’s No. 1 rated daily programming in more than 56 resort areas; RSN.com, the leading source for outdoor sports lifestyle information; and RSN.comTV, a convergence of web and television programming appearing daily in major metro markets on CNN Headline News, The Weather Channel, and other cable outlets.
The RSN family also includes partnerships on the grassroots and corporate level with more than 60 resorts; a network of more than 100 RSN Resort Camsâ capturing live daily content from destination areas across North America; and ownership of Moguls Travel, a full-service travel bureau that interacts through RSN with outdoor-focused consumers. RSN’s national network includes offices in New York, N.Y.; Boulder, Vail, and Summit County, Colo.; San Francisco, Los Angeles and Lake Tahoe, Calif.; and North Conway, N.H. For more information on RSN, please contact Drew Simmons at 207.772.5000, ext. 382, email@example.com