After counting all of the numbers, Roxy snowboards showed more than 150% growth in pre-season sales as compared to the 2002/03 season. Roxy snowboard boots grew by 88%. A new category, Roxy bindings, showed very healthy preseason sales as well. All three pieces were offered as a package in pre-season incentive programs.
Mervin Sales Manager Greg Hughes had this to say. “Here at Mervin, we’re very fortunate to have a relationship with Quiksilver that allows us access to the Roxy brand for use in hardgoods. It also comes with a heavy responsibility to produce products that live up to the Roxy name and we, and dealers alike, feel we’ve done just that. Mervin also lends credibility to the Roxy brand for snowboards. They aren’t just an OEM project farmed out by Quiksilver. Roxy snowboards, boots and bindings are very high quality products designed, built and proven by Mervin Manufacturing”.
This coming fall, all of the Roxy winter hardgoods products can be viewed at both www.mervin.com and www.roxy.com along with information on what retailers are carrying the product. The product line is designed for the beginner to advanced female snowboarder.
Starting out as a late season release, a limited number of boards were built for October shipping. “The release was very low key”, commented Pete Saari, Vice President of Marketing for Mervin. “The response was very positive and sell through was very strong. In the challenging market of snowboard equipment, it’s great to see such strong growth.”
Mervin Manufacturing is a leading designer and manufacturer of snowboarding and skateboarding products BUILT IN THE USA by people who ride them. For more information on Mervin Manufacturing, Lib Technologies, Gnu Snowboards, Roxy Snowboards, Supernatural Snowboards, Lib Skates or Bent Metal Binders, please call 206-270-9792 or visit http://www.mervin.com/