What better way to show off your new line to a completely captive retail audience than to whisk them away to the mountains? Rossignol snowboards did just that, inviting approximately 80 retailers to join the marketing and sales staffs at Mammoth Mountain, California January 18, 19, and 20.
According to Marc Bujold, Rossi’s snowboarding division manager, themain focus of the event was to get the retailers familiar with theproduct early. More importantly is by seeing it early, they willhopefully place orders early. And an additional discount incentiveshouldn’t hurt either.
The official line introduction began the morning of January 19 withbreakfast. United States President of Rossignol Hugh Harley welcomed the group and described the company’s history in the snow business as well as his own history with the company. He explained he has respect for snowboarding and doesn’t understand people’s claims that it’s easier than skiing Bujold then took the helm and introduced the Rossignol staff present along with team riders who were in town for the Gravity Games. He showed a 25 minute multi-media presentation. After filling in the finer details of construction and design of each of the boards in the line, he invited retailers to check out the models and test them on the snow.
Though this hasn’t been an outstanding snow year for Mammoth, themountain received five feet during the week prior to the event. By day one of the line intro, all the lifts were running, 100 percent of the resort was open, and there was even a few stashes of powder left to be had, if you knew where to look. Of course the East Coast dealers had no complaints, with the lack of snow in the East and the mild temperatures at Mammoth.
And of course, in true Rossignol snowboarding style, the event closed with a huge bang. A party was held at Mammoth’s Canyon Lodge. Let’s just say, plenty of dealers had plenty of fun, all on Rossignol’s tab.¿Robyn Hakes