Burlington, VT — 2002 Olympic Gold Medalist Ross Powers recently signed a new softgoods and hardgoods sponsorship deal with Burton Snowboards. Powers is now officially a member of the Burton Global Team, a group of the world’s best riders who represent every snowboarding category.
Ross Powers is a Vermont native and has been working with Vermont-based Burton Snowboards for nearly 15 years. During that time, Ross has won nearly every major halfpipe title in snowboarding. Burton has also supported Ross through two Olympics where he won a Bronze medal at the 1998 Games and a Gold at the 2002 Games.
Not only has Ross been busy winning the world’s biggest pipe events, he’s also spent a lot of time developing his Burton signature snowboard. The Powers board is light, super fast from edge-to-edge and built to land Ross on the podium. With the fastest base, an extremely light core and just the right torsional stiffness, the Powers has few rivals in the pipe. In terms of design, the 2003 Powers board has nearly 40 separate die cut pieces in the base design, setting a new standard for die cut snowboard bases. The world got a good look at Ross’ impressive base graphic when he flew 18 feet out of the Olympic pipe, winning the gold.
Following his 2002 Olympic victory, Ross has become a focus of national media attention. He appeared on the Today Show, Good Morning America and David Letterman and received high-level coverage in major national newspapers including USA Today and the New York Times and National Magazines such as Snowboarder, Transworld Snowboarding, Outside and Sports Illustrated.
Ross got into snowboarding at a very young age. His mother worked at Bromley Mountain in Vermont, so Ross went with her to work and skied on weekends. As soon as he saw the lift attendants snowboarding, he wanted to try it. One Christmas, Ross’ mom bought him his first snowboard, a Burton Elite 130. The rest is history. By the time he was ten, Ross was competing and looked up to Burton Team members Craig Kelly and Jeff Brushie. Later, Ross attended Stratton Mountain School, a college prep school that also provides athletes with top-level training in snowboarding and other winter sports. Despite all of his national and global victories and travels, Ross still calls Stratton his home mountain and is very active in his home state and community.
Now Ross is mentoring young up-and-coming Vermont riders like Burton’s Luke Mitrani. He has also started the Ross Powers Foundation, a non-profit foundation that assists talented snowboarders from Vermont with financial needs.
Looking ahead to this season, Ross plans to freeride and film more and leave his mark on the pipe contest circuit again. Burton Snowboards looks forward to sponsoring Ross in all of his career goals and supporting him as he continues to progress.
Burton Snowboards, the world’s first snowboard factory, is the only pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding equipment on the planet. Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton’s passion is snowboarding – evident by their overriding mission to open snowboarding at every mountain resort.
Why aren’t you riding? Celebrating 25 years in 2002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships.
Don’t make excuses. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world.
There is snow somewhere.