SANTA MONICA, CA (September, 2002) — Arbor is proud to announce the addition of Rob Kingwill to the Ambassador Team. Rob joins Mike Basich, John Griber, and Morgan Lafonte – representing the brand and fueling the Company’s design process.

Rob, who’s a fixture in Jackson Hole, has made a name for himself throughout North America as a powerful big mountain rider, which is funny considering he is also one of the most well respected halfpipe riders in the sport. He’s won six World Cup events during his career, including the US Open. In 2000, he won the overall US Grand Prix halfpipe championship. Rob has also medalled at the Goodwill Games, X-Games, Gravity Games, and the FIS World Championships. The full list of Rob=B9s comp achievements is too long to list and growing with a career that shows no signs of slowing.

Giving it back – Rob has made a name for himself as a coach and general purveyor of the sport. This winter, he will again be hosting the Rob Kingwill Freestyle Camp at Jackson Hole Mountain Resort. He also remains one of the most sought after coaches at Windells snowboard camp, where he’s as good as it gets. It was at Windells that Rob’s drive to become one of the best became apparent. In his first season, with no money to buy a pass or pay for lodging, Rob lived in his car and hiked the one and a half miles to the pipe 40 days straight.

This intense approach has allowed Rob to build a life around snowboarding. He is currently working with outdoor retail giant Nike, helping to develop their line of snowboard gear. Rob is also supported by Giro Helmets, Redbull, Bluebird Wax, Jackson Hole Mountain Resort, and proudly rides for World Boards Snowboard Shop.

As a member of the Arbor’s Ambassador Team Rob will be able to achieve another one of his goals – using his experience to design boards. “I’ve been waiting a long time for a board company to come along that I could work with on a personal level; where the people love riding as much as I do. Arbor makes some of the most progressive boards in the world and I know this is a chance to be a part of something unique and true to the sport. My aim is to help Arbor forge new ground and continue their move beyond what everyone else is doing.”

In the end “It is all about staying in touch with why you started snowboarding in the first place, and riding everything, from the park, to the pipe, to the steepest and deepest pow line you have ever done in your life.”