Rip Curl is pleased to today announce the finalisation of a strategic retail partnership with Santa Cruz Surfshop in northern California.

A strong move to broaden brand presence and strengthen product penetration on the northern strip of Californian coast, both parties are excited to have formalised all business dealings before years end.

“We have been looking to strengthen our presence in Santa Cruz and the partnership with Santa Cruz Surf Shop was a perfect fit”, said Rip Curl USA CEO Jimmy Olsson.

Santa Cruz Surf Shop CEO Danny Keith added, “We are stoked to be partnering with Rip Curl and have the opportunity to expose the full lines from clothing, watches, accessories, and wetsuits in a way Santa Cruz and northern California has never seen. Rip Curl remains a core surf company with deep roots in this town and to be able to have all of what we need to offer our customers on a daily basis is exciting. Santa Cruz Surfshop will now be the one stop for everything Rip Curl. Even more awesome are the future promotions we’ll be entering into like events, radio promotions, co-sponsored athletes and more. Look out for outrageous aerials from mutual team rider Matt “Ratt” Schrodetz in 2004 and beyond”.

The New Year will bring a fresh sense of energy and focus towards driving the retail relationship forward.