CARLSBAD, California, October 15, 2002 — International board sports label Rip Curl has appointed Troy Ballard as the company’s new Global Mountainwear Chairman.
Troy joins Rip Curl from adidas-Salomon, where his most recent role was as North American Director of Soft Goods. He brings with him more than 15 years experience at a range of levels across the action sports industry, from retail operations to brand management and marketing.
Announcing Troy’s appointment, Rip Curl co-founder and director Doug Warbrick said: “Along with a host of new product developments in the Rip Curl Mountainwear program, Troy’s appointment has us very excited about the growth potential of one of Rip Curl’s core product groups.”
“It will be Troy’s mission to build Rip Curl’s presence in the snow sports marketplace, and we’re confident that his business background and experience, plus his personal passion for snowboarding and skiing will be significant assets in helping us strengthen our position globally,” Warbrick said.
Commenting on his appointment, Troy said: “Rip Curl’s co-founders Doug Warbrick and Brian Singer are passionate skiers and the company has been making high-quality protective outerwear for mountain sports since 1987. Since that time, Rip Curl has established a strong reputation for highly functional and innovative technical mountainwear and I’m really looking forward to the challenge of growing the brand’s market share.”
Headquartered in Torquay, Australia, Rip Curl was founded in 1967 as a surfboard maker. Over the 35 years since then, Rip Curl has grown to be a major international force in the board sports industry, with its extensive range of innovative and functional products for surfing and mountain sports now sold in more than 50 countries worldwide.