VASHON, WASHINGTON (July 2, 2003) — In addition to his Colorado and Eastern Wyoming rep duties, Shawn Penrod and Pitchfork Sales will now be taking on the territory of Utah and Western Wyoming as well. Shawn has been killing it in Colorado and Eastern Wyoming, and Ride is certain the dealers and areas out west will only benefit from Shawn’s professional organization and commitment to the snowboard business.

Ride Snowboards Sales Director Chuck Mason states, “Shawn has really stepped up over the last year in Colorado getting dealers and shop kids pumped on Ride and out on the product. I am confident Shawn will have no problem spreading his passion for the sport and high level of service and commitment over the three states of Colorado, Wyoming and Utah.

“Thank you to Chuck and all of the family at Ride for backing me through the ‘first’ season and many more to come. This is exactly what I wanted. I am way stoked on all of the support and love I feel from within, and best believe, I look forward to running crazy all over the Rockies! I’m super pumped to get out there and start building long-lasting relationships with the accounts in Utah and Western Wyoming, says Penrod.

Watch for Pitchfork Sales to add a person or two to the organization over the coming weeks, and after that, look out! Pitchfork Sales will be taking Ride to a new level in Colorado, Utah and Wyoming. Congratulations, Shawn!

To contact Shawn, email him at , call him at 970-485-1824, or fax him at 970-668-6178.