Agreement Brings the Best in Action Sports Programming
From the Leading Producers to Viewers in 2002
HUNTINGTON BEACH, Calif. and BURBANK, Calif., Jan. 15 /PRNewswire- FirstCall/ — Quiksilver (NYSE: ZQK), the world’s leader in the design, production and distribution of clothing, accessories and related products for active-minded people has inked a deal to create the world’s first virtual action sports television channel targeting the market with TVN Entertainment Corporation, the leading digital content licensing, programming, distribution, and management company. The programming will be packaged for video-on-demand (VOD) and subscription-video-on-demand (SVOD) delivery to all last mile television program providers including cable, satellite, wireless, DSL and their customers for domestic television viewing. VOD and SVOD provide the consumer with the convenience of being able to watch on-demand television programming by using a remote control to order programs with VCR functionality, such as fast forward, rewind, pause and stop.
Quiksilver is a global brand committed to the boardriding lifestyle and the leading designer, manufacturer and retailer of active clothing to youth worldwide under the Quiksilver, Roxy and Hawk clothing brands. The company also owns 38 freestanding retail locations nationwide under the Quiksilver Boardrider’s Club name. These will expand across the country and around the globe in the coming year.
As a truly global company, Quiksilver owns one of the largest live action video libraries featuring skate, surf and snowboarding and sponsors some of these sports’ most prestigious events including the Roxy Fiji Pro, Quiksilver “Men Who Ride Mountains” Big Wave Event at Mavericks and the Quiksilver in Memory of Eddie Aikau. It is important to note that Quiksilver will be actively partnering with other endemic action sports clothing companies and video producers to create a truly comprehensive offering from multiple sources. This content will be drawn from relationships with these companies and will be made available to the market via TVN’s Digital Content Express suite of services specializing in VOD and SVOD.
“Our relationship with TVN will create a programming first in action sports and boardriding, bringing together the best in video programming and delivering it into cable homes. All of the companies who produce video product are looking for new ways to get that product in front of the customers that know and respect our brands,” said Robert B. McKnight, JR, Chairman and CEO of Quiksilver, Inc.
Said Ian Aaron, TVN CEO and President, “We are excited about the opportunity to extend a leading brand such as Quiksilver to create a comprehensive action sports category for the on-demand and digital tiers of television programming. Our partnership will offer our affiliates such as Comcast, Adelphia, Mediacom and other leading CATV MSOs exclusive action sports content and packaging combined with the marketing power of Quiksilver’s devoted customer base and retail presence nationally and internationally.” Added Aaron, “Together we will help our affiliates reach this untapped market and enrich and differentiate their VOD and SVOD content offerings. TVN is the leader in the VOD space and we have extensive experience and strategic relationships in both the cable and satellite industries as both a programming provider and technology innovator.”
Quiksilver designs, produces and distributes clothing, accessories and related products for active-minded people and develops brands that represent a casual lifestyle — driven from a boardriding heritage. Quiksilver’s authenticity is evident in its innovative products, events and retail environments across the globe.
Quiksilver’s primary focus is apparel for young men and young women under the Quiksilver, Roxy, Raisins, Radio Fiji and Hawk Clothing labels. Quiksilver also manufactures apparel for boys (Quiksilver Boys and Hawk Clothing), girls (Teenie Wahine and Raisins Girls), men (Quiksilveredition and Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu and Bent Metal labels. Quiksilver’s products are sold throughout the world, primarily in surf shops and specialty stores that provide an outstanding retail experience for their customers. For further information about Quiksilver Inc., please visit http://www.quiksilver.com .
TVN, a leading digital content aggregator, programmer, distributor and asset management company, currently serves more than 600 cable systems reaching over 60 million U.S. households. The company has more than ten years of experience in the licensing, programming and secure delivery of professional grade video and audio content, including movies, sports, special event pay-per-view programming, broadcast and network fare, infomercials and advertising. TVN’s Digital Content Express is a comprehensive suite of services for NVOD and VOD programming, equipped to encode, archive, transport and manage professional grade video and other content via satellite and fiber across all last-mile distribution technologies, worldwide. Please visit our website at www.tvn.com .