The Ultimate Pre-Season Stoke-Fest: The Meeting 11
With a crisp element to the air and an abundance of fall colors bursting across its mountain peaks, Aspen/Snowmass provided an immaculate setting for the pre-season event known as The Meeting.
An eclectic array of inspirational minds including athletes, filmmakers, content creators and influencers within action sports and beyond, gathered this past weekend to network, eye the newest shred flicks and share in a collective stoke for the approaching season at the 11th edition of the event.
The NEPSA Awards kicked things off on Thursday evening with 11 shred edits from emerging filmmakers that were conceptualized on three Aspen-esque themes including; Jerry, Auto Correct and Earn Your Turns. The films were judged on entertainment and action and the winning film, “Tag ’em and Bag ’em” which was about catching Jerrys in Aspen, snagged the top prize of $2000.
Following this, it was full steam ahead to the renowned Belly Up venue for Seasoned: Will Film for Food premiere, and a concert by Sublime tribute band, 40oz of Freedom. With a bounty of beverages courtesy of Aspen/Snowmass, epic dancing ensued and created the perfect beginning to the packed weekend set amongst the opulence of Aspen.
On Friday, the conference and panels were held at the Limelight Hotel and provided keen insight into topics that included; maximizing the value of content investment, digital and social media strategies, executing marketing opportunities, along with theoretical problem-solving in breakout group discussions.
The engaging meetings were highly-regarded by attendees, who ranged from brand leaders, media, and numerous professionals once affiliated with big companies, that have now branched out on their own. It was an interesting mix of minds, and synergy surged with fresh perspectives on how to better the ever-evolving world of content creation, distribution, and beyond.
During one session, Nick Tran, VP of Integrated Marketing at Stance, spoke with Issa Sawabini of Fuse Marketing, about several campaigns he was apart of that went viral while working on the digital management team at Taco Bell. His approach to marketing outside of action sports was inspiring and provided welcomed ideas that urged attendees to focus on creating fresh, revitalized content, to diversify the over-saturation of similar snow stories and videos on the web these days.
Following the conference, premieres took place at the Wagner Theatre, including our own Origins movie, followed by an ultra sneak peak at Mark McMorris’ new film In Motion, which will have its official world premiere later this month.
John Jackson made to town just in time to introduce Origins, which screened in front of a swelling sea of snow enthusiasts. The rowdy crowd hooted and hollered at numerous parts, and Victor De Le Rue’s insane lines in Alaska had attendees gripped on the edge of their seats.
“Aspen is an inspiring place and it’s been amazing to see Origins here at The Meeting, along side of all these great people,” said John Jackson following the film.
Following a rambunctious evening out and about at Belly Up and around Aspen’s notorious nightclubs, the relaxed schedule on Saturday was welcomed by many. It offered ample time to explore the amazing outdoor amenities Aspen offers. At 9 a.m., an ambitious crew of bikers set out for a rigorous ride that started at the Limelight Hotel, then boosted up Buttermilk Mountain and ripped around portions of Government Trail. In total, the 30-mile roundtrip ride featured a sizable sampling of Aspen’s amazingly diverse terrain.
Others opted to race go-karts at the Woody Creek Track, located mere minutes down valley. The Red Bull sponsored event brought multiple karts that were rallied around the course, with many screeching through the hairpin turns. A couple close calls of drivers going renegade provided great entertainment, and fortunately everyone came out unscathed.
Back in town, Protect Our Winters held a climate event at Justice Snow, then TGR’s Paradise Waits played in front of a boisterous crowd at the Wagner. As a traditionally ski-based film company, it was rad to see snowboarders up in their mix. Mark Carter’s segment in Jackson was hammer and everyone was hyped on his big sled-accessed lines. Despite low snow, Forrest Shearers’ part filmed in Kosovo had the crowd fired up.
The final snowboard premiere of the weekend was 32’s 2032 which was cued up at Belly Up and well received by the amped attendees. Then things turned up in a mega way as many celebrated with brews, bevies, and some bubbly at the old school Red Onion bar.
The following morning, rumors of GoPro funded bottle service at Escobar, after-after-after-parties, elusive hotel hangs, poached hot-tubs, and more circulated during brunch conversations– All standard on-goings for the ultimate stoke-fest at the beginning of the season in a little place called Aspen.
The Meeting 11 was such an incredibly inspiring, engaging and amazing way to prepare for the forthcoming winter.
Thank you Aspen/Snowmass hosting the awesome event, and having TransWorld SNOWboarding along for all the festivities. The stoke is high for the season ahead.
Stay tuned for full video recaps from the panel sessions, and peep through the gallery of the awesome antics above!