January 15, 2003 – Portland, Ore. – Premier Snowskate, the original and authentic manufacturer of quality snowskates, announces today the signing of Mica Sport Canada, Inc. as the official distributor of Premier Snowskate products to Canada.
“We chose to sign with Mica Sport because they are the recognized leader in their category and have a great reputation and relationship with the retailers,” says Andy Wolf, owner of Premier Snowskate. “Mica Sport has a solid foundation in Canada and Premier will be a great addition to their roster.”
“We are excited to be a part of this rapidly growing sport, and to have the opportunity to distribute the undisputed market leader in snowskating is a further bonus we look forward to,” says Lutz Brode, president of Mica Sport Canada, Inc.
Retailers interested in ordering Premier Snowskate product in Canada may contact Mica Sport directly at 705-646-2462. Mica Sport is located at 9 Monica Lane, Bracebridge, Ontario, Canada P1L 1P8.
Mica Sport Canada, Inc., founded in 1990, is the leading watersports, outdoor, and accessory distributor in Canada with brands such as Scott USA, Cold As Ice, Straight Line, Cobian and Twist.
Premier Snowskate, the original snowskate manufacturer, launched in 1998. A snowskate, a board that is slightly wider and longer than a skateboard, is made of plastic or wood with a channeled base for stability and tracking and a foam topsheet for grip. Snowskates combines the design, physics and feeling of skateboarding and snowboarding and are for use on snow-covered sled hills, snowskate parks, or even right in the backyard. Premier Snowskates are currently available in specialty snow/skate shops worldwide and in select mail-order catalogs. Log on to www.premiersnowsk8.com for more information.