Hosted by Hooked on the Outdoors, ‘Big Money Monday’ at Mandalay Bay features ski, snowboard soundtrack stars Pennywise as well as Las Vegas’ own 2¢ Worth

MCLEAN, VA (November 7, 2002) — Pennywise, the band of choice for numerous ski and snowboard filmmakers, will headline “Big Money Monday,” the 2003 SnowSports Industries America Opening Night Party on Monday, January 27, 2003, at the House of Blues in the Mandalay Bay Resort & Casino.

Hosted by Hooked on the Outdoors, the Original Backyard Travel & Gear Magazine, “Big Money Monday” will be open to all SIA attendees. Pennywise and 2¢ Worth will kick off the show at approximately 6 pm, playing two sets of live music and anchoring a night of free gear, free food and free music.

“The energy, originality and free spirit of Pennywise has made them one of the top choices for numerous snow, skate and surf film soundtracks, and has helped them cultivate an incredibly loyal fan following. They’re a phenomenal choice to headline the SIA Opening Night Party, and will undoubtedly bring a sharp stage performance to a group that can appreciate a good edge,” said Jason Meninger, president of Hooked on the Outdoors magazine.”

Pennywise (www.pennywisdom.com), the Hermosa Beach-based band, was formed by guitarist Fletcher Dragge and late bassist Jason Thirsk in 1988, and rode the wave of the mid-nineties punk revival to create what Rolling Stone magazine called a “loyal, ferocious following that few bands enjoy.”

Pennywise is featured on the soundtrack of numerous snowboard and skiing films including Matchstick Production’s “Global Storming,” Standard Film’s “TB4,” Heavy Hitting Film’s “Parental Advisory,” and Aggressive Instinct’s “Certifiable” among many others.

Well-known throughout the action sports world, Pennywise was a headliner of the 2002 Red Bull Rock n’ Air freeskiing music festival at Red Rocks Amphitheater, and was named the 2002 Motocross Music Artist of the Year at the ESPN Action Sports & Music Awards.

“Big Money Monday” will include an opening act performance by the Las Vegas-based band 2¢ Worth, featuring lead guitarist Adam Bomb Segal (formerly of The Factions) and Tito Bruch.

The event will be held at the revered House of Blues, a club within the Mandalay Bay Resort & Casino that has a fantastic non-casino feel, a rounded balcony with 500 seats only 35 feet from the stage, and a lower level with multiple bars and plenty of room to roam.

The 46th annual SIA SnowSports Show is industry-owned, operated and produced, and expects to draw nearly 20,000 snow sports professionals to the Mandalay Bay Convention Center in the heart of Las Vegas, January 27-30, 2003. For more information on the SIA show, please go to www.siavegas.com.

SnowSports Industries America (SIA) is the national, not-for-profit, member-owned trade association that represents snow and winter sports outdoor companies. SIA produces the SIA SnowSports Show, the largest trade show and gathering place for the snow sports industry. Proceeds from the SnowSports Show fund market development programs for all snow sport disciplines. SIA also annually produces more than a dozen industry research studies. For more information, check out www.snowlink.com. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, Email: siamail@snowsports.org.