July 1, 2003 — Lakewood, Colorado – Patagonia is the new official supplier of outerwear products to the National Ski Patrol (NSP), the Professional Ski Instructors of America (PSIA), and the American Association of Snowboard Instructors (AASI), effective July 1, 2003. Patagonia is only the third uniform sponsor in the history of the NSP and the third uniform supplier for PSIA and AASI, with the past sponsor serving the associations for 16 years and 12 years respectively. The individual uniform supplier program for all three snowsports organizations has been extremely successful overall, and NSP, PSIA, and AASI are grateful for the many years of support.

“We’re particularly proud of the long-term, mutually beneficial relationships we build with our sponsors,” said Mark Dorsey, marketing director for the NSP, PSIA, and AASI. “The fact that we have sponsor relationships that last decades indicates our commitment to them and their to us. Our agreement with Patagonia is initially for four years, but we anticipate being partners far into the future.”

Why the change? “The time was right to move on, and we wanted to provide our members access to a brand that offers a fresh approach to technology, comfort, and style, and that also remains true to our core values,” said Stephen Over, executive director for the three organizations. Patagonia will outfit the PSIA Alpine and Nordic demonstration teams, as well as the AASI Snowboard Team, beginning with the 2003—04 season. Patagonia products will also be available to members through the product catalogs and websites.

“Patagonia is excited to work with the NSP, PSIA, and AASI for many different reasons,” said Andy Marker of Patagonia. “Ultimately, with PSIA/AASI we are supporting an organization that helps teach people skiing and snowboarding, a recreational skill they will enjoy the rest of their lives. With the NSP, keeping .winter recreational enthusiasts safe is something we support and promote.”

For over 65 years the National Ski Patrol has been at the forefront of safety and emergency care education programs. The association’s 26,500 members represent 98 percent of the nation’s patrollers, whether they are paid or volunteer their services. These members are the primary delivery system of emergency care training for ski area patrollers. NSP also develops training for non-medical roles, including toboggan handling, avalanche rescue, and mountain host programs.

PSIA and AASI are nonprofit associations with a combined membership of more than 28,800 members who are dedicated to promoting snowsports through instruction. The associations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. PSIA and AASI support ski area management through research and development of instructional programs in alpine and nordic skiing, snowboarding, adaptive skiing, and children’s skiing.