Park City, Utah — Following its successful hosting of 2002 Olympic Winter Games snowboarding, where USA snowboarders swept all three men’s halfpipe medals, Park City Mountain Resort is launching a plan to make it one of the leading terrain park and halfpipe locations in the country.
On July 4, 2002, the Resort named Jim Mangan its new Freeride Manager. Mangan, rated among the top four terrain park designers in the world and a pro rider himself, joins Park City Mountain Resort from Aspen, where he designed the 2-mile long Buttermilk terrain park used in the 2002 ESPN X Games. Owner of an independent terrain park and event course consultancy as well, Mangan has advised resorts worldwide on pro snowboard and freeski events and terrain. He has collaborated extensively on photo and video shoots regarded as key influencers in the snowboard and freeski markets, and he also served as terrain park consultant for the IMAX movie, “Ski to the Max.”
Mangan’s goal is to ensure that the Resort’s several new terrain parks, as well as its PayDay halfpipe and Eagle Superpipe (used for the 2002 Olympic Winter Games and cited by many as the best snowboard superpipe ever built), are consistently top-rated.
“We will have some terrain features next season built for the general public, and some way more challenging ones designed for the core world of riders and freeskiers,” said Mangan. “Park City Mountain Resort has the best terrain in Utah for parks and pipes, and we’re stepping up in a big way to capitalize on this. I’m stoked to be able to help make this happen — and to spearhead the Resort’s new sponsorships not only of top pro snowboarders and freeskiers, but of young local riders who rip.”
EXPANDED SNOWBOARD AND FREESKI INITIATIVES
Park City Mountain Resort has committed more than a million dollars to 2002-2003 snowboard and freeski initiatives. The investment includes the purchase of the Super Dragon used to cut the superpipe in the 2002 Olympic Winter Games. That pipe will return and will be available to the riding and freeskiing public for the first time in 2002-2003. Also, new grooming machines, including a Park Bully, have been acquired specifically for nightly grooming of the Resort’s three planned terrain parks, while extensive new snowmaking has been installed specifically for these key terrain areas. In addition, new staffing and materials purchases (including an extensive new collection of rails and other park features) will be committed to 2002-2003 snowboard and freeski terrain initiatives.
On the digital side, Park City Mountain Resort’s website, www.parkcitymountain.com http://www.parkcitymountain.com/, will feature three new live interactive web cameras, including one installed directly at the Eagle Superpipe. These are the only interactive resort web cams in the state of Utah and offer real-time, live action viewing of Resort snowboard and ski action. The cameras provide 340-degree motion-picture views of key traffic locations, all of which can be controlled and manipulated by individual web site visitors.
2002-2003 SPECIAL EVENTS
Strengthening its commitment to new snowboard events is key to Park City Mountain Resort’s youth initiative. The Resort will host the 2002 Chevy Truck U.S. Snowboard Grand Prix Dec.19-21, 2002. The USSA-sanctioned event will receive national television coverage on NBC during prime time the last day of competition.
Just weeks later, the all-new World Superpipe Championships will be launched at Park City Mountain Resort, on Feb. 21-23, 2003. The elite invitational event will offer prize money to the world’s premier snowboard pipe riders and also will feature a separate freeski superpipe competition, live music performances and national TV coverage.
For local riders and skiers, the Resort has announced four 2002-2003 pipe jams and several regional competitions, including the popular King of the Wasatch series and numerous free terrain park clinics.
RESORRT SPONSORED ATHLETES
On the athlete side, Park City Mountain Resort will implement sponsorships of top pro snowboarders and several dozen developing young riders and freeskiers in the Salt Lake City/Wasatch Front region.
“We believe in sponsoring developing young local athletes and will be emphasizing this commitment next season,” said Bonnie Crail, Vice President of Marketing for Park City Mountain Resort. Also related to competitive athletes, Park City Mountain Resort has just been designated by the USSA (U.S. Ski & Snowboard Association) as an official training site of the U.S. Snowboard and Ski Teams.
$99 UTAH STUDENT SEASON PASS
The $99 Utah Student Season Pass, a market-leading season pass offered by Park City Mountain Resort, will be offered again in 2002-2003. The wildly popular pass responds to the price-sensitivity of Utah’s local snowboard and ski families and allows any K-12 student in the state of Utah to ride or ski all season for $99, with no holiday blackout dates. As opposed to student passes at other resorts, Park City Mountain Resort’s K-12 pass does not require purchase of a separate full-price adult pass, nor does it limit sales to youth in specific counties in Utah or with high grade point averages only.
“Our $99 Utah Student Season Pass offers the most extensive snowboard and freeski terrain, at the best price, with the fewest restrictions, to the most kids in Utah,” explained Crail. “Imposing no blackout dates just ices the cake on this product. It has been welcomed with open arms by Utah residents.”
Park City Mountain Resort, located just 37 miles from the Salt Lake International Airport, hosted six medal events for the 2002 Olympic Winter Games and is currently ranked as Utah’s market share leader in rider/skier days which can be attributed to quality of experience and variety of terrain offerings.