BROOKLYN PARK, MN. (October 9, 2002) — In a move that compliments a dominant crew of competitive pipe riders (including Abe Teter, Andy Finch, and Alisa Mokler) Palmer Snowboards has added Brandon Ruff to it’s roster. This 26-year-old regular-footer from Salt Lake City has made a name for himself by setting the standard in one of snowboarding’s heaviest backcountry scenes. Palmer Team Manager Amen Teter explains the acquisition, “Brandon and the Palmer team are a great match. He is such a talented rider and his style is so damn smooth. Brandon’s ability to consistently slay any jump or cliff that is in front of him is rare. He is the perfect fit for what Palmer Snowboards is bringing to the table these days and I am so pumped to have him on board.”

Despite his cynical attitude and habit of avoiding hype, Brandon’s skills continue to surface in magazines, movies like IMAX Extreme, and most recently Standard Films’ Notice To Appear. He has the talent to compete in any discipline, but rarely puts on a contest bib. Instead, Ruff prefers to leave his unmistakable mark by laying down some of the heaviest backcountry lines and spectacular kicker clinics the sport has ever seen. While he’s not shy about straight-lining any chute, Ruff’s sense of humor doesn’t allow for many straight answers. Check out his wise-ass responses at www.palmersnowboards.com.

Palmer Snowboards are well known as the leader of innovation, quality and performance. Palmer Snowboards have been built in its own exclusive factory in Austria since 1996. Founded in 1995, Palmer has pioneered Channel-, 3D-, Honeycomb, and Titanium constructions, ultrasonic diecut bases, the Power Link System and continues to be one of the few manufacturers using high-end prepreg technology in combination with block molds producing the best boards available today.

For more information about Palmer, contact info@palmerusa.com.