ANAHEIM, Calif.–(BUSINESS WIRE)–April 24, 2000–Pacific Sunwear of California Inc. (Nasdaq:PSUN) Monday announced that it will be a sponsor of the next three X Games, Summer 2000, Winter 2001 and Summer 2001. PacSun was a sponsor of the recent Winter X Games held in Mt. Snow, Vermont.
“We are very excited and optimistic about our expanded involvement with ESPN and the X Games,” stated Greg Weaver, chairman and chief executive officer. “We believe the X Games is the premier showcase for the best alternative sports athletes in the world and targets our customer perfectly,” concluded Weaver.
“The X Games continues to deliver a unique audience utilizing the breadth and strength of the ESPN/ABC Sports distribution spectrum,” said Ed Erhardt, president, ESPN/ABC Sports Customer Marketing and Sales. “Attracting a quality core sponsor with longterm activation plans is testament to the growing strength of the alternative sports genre and the X Games brand.”
PacSun is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. The Company currently operates 417 PacSun stores, 31 PacSun outlet stores and 47 d.e.m.o. stores for a total of 495 stores in 48 states. PacSun’s Web site address is www.pacsun.com.