LAGUNA BEACH, CALIF.– When the world’s finest winter athletes head to Salt Lake City for the 2002 Olympics, the world’s largest outdoor industry trade show will head to Southern California.

For one show only, the Outdoor Retailer Winter Market trade show will bring all the excitement, equipment and energy of the vibrant outdoor industry to the recently renovated Anaheim Convention Center on Jan. 5-8, 2002.

“We faced a unique challenge in finding an alternative location that was a suitable host with available dates,” said Dieter Tremp, Outdoor Retailer Show Director. “Our goal was to provide the outdoor industry with the most advantageous venue ã and the least disruption to their business.”

The Winter Market show has made its home at the Salt Palace Convention Center in downtown Salt Lake City since 1993. Aside from Winter Market 2002, all future Outdoor Retailer shows are scheduled to be held Salt Lake City.

A confirmed date and location for the 2002 On-Snow Demo, a two-day trial run of the latest in winter equipment, has not yet been announced.

Tremp acknowledged that the show dates for 2002 are slightly earlier than in previous years, but explained that the early announcement will provide an extended lead-time for solid preparation.

The temporary relocation will make room in the Salt Palace during the Olympic year for the International Broadcast Center and International Media Center. That facility will provide working space for more than 10,000 journalists representing 85 nations. According to Salt Lake officials, complete buildings and broadcast studios will be built within the Salt Palace walls, and NBC will occupy approximately one-third of the convention center floor.

The broadcast and media center will occupy the Salt Palace from September, 2001, through March, 2002.The Outdoor Retailer Winter Market is the world*s largest winter outdoor tradeshow with more than 2,500 exhibitor booths and 15,000 attendees. Outdoor Retailer is a division of Miller Freeman, Inc., located at 310 Broadway, Laguna Beach, CA 92651, (949) 376-8155.

The Outdoor Retailer Winter and Summer Market Shows are the world’s largest outdoor industry trade shows. Outdoor Retailer Magazine, published since 1980, is the leading publication for the outdoor marketplace.

Information regarding the shows as well as Outdoor Retailer magazine is available on the Internet at www.outdoorbiz.com.