With a special 7:00 a.m. tram to the top of the mountain and Snowbird Mountain Manager Bob Black guiding a small group of retailers and Original Sin reps and employees, the company’s 2001/02 Product Launch officially got underway.
Although the super-special early morning tram to themselves was a big treat to those attending, what was really amazing was most of the people actually showed up for it. The evening before consisted of the usual welcome party for everyone flying in from all over the country, with beers, wine, drinks and snacks served up at Original Sin President David Provo’s suite. The group of roughly 40 went through ten cases of beer and numerous bottles as well, kicking things off right.
As the evening progressed, one of the reps brought out a remote control fart machine, which was then taken to the Aerie bar at the top of Snowbird’s Cliff Lodge and used on many unsuspecting patrons, much to the delight of the snowboard crowd. Needless to say, a core group of instigators, including O’Sin Sales Manager Dan Sullivan and team rider Andrew Mutty, closed down the bar at midnight.
That any of them made it on the 7:00 a.m. tram could have been a surprise, but wasn’t really when you realize that the small group got the run of Snowbird all by themselves for just over two hours! Although it hadn’t snowed in almost a week, the resort was groomed to perfection and hauling-ass runs were the norm for the morning, as attendees tried out the new Sin boards, highlighted by groundbreaking 4807 fishtail model and the new spin-off of that model, the 3800.
Sin had a demo tent set up at the bottom of the hill, just across from the tram, that worked as a headquarters. A barbecue lunch was served, then it was more riding, and on to a debriefing on the new line in the afternoon. That’s where the retailers got to hear where the brand is going the next year.
Snowboarding Business will bring you more about what’s going on with Original Sin’s line and the rest of the antics from the O’Sin Product Launch later.