COLCHESTER, Vt., Jan. 27 — In launching its new product line for 2000-01 Original Sin Snowboards is emphasizing a commitment to dealer margin and consumer value at each price point. Original Sin has added products in key areas to give riders more selection and dealers better opportunity for extended margins.
“It’s a complete and focused line,” explains Dan Sullivan, Original Sin sales manager. Designed in France’s Chamonix Valley by backcountry enthusiasts, the 4807 features a new split tail, with a hull-shovel design.
The Team, Alphabet, Numeric and Z series are modified, with completely new shapes. Slightly wider than their predecessors, the Team boards are designed to enhance performance for people with boot sizes from 9 – 12.
The Alphabet and Numeric lines include three shape categories: narrow: for women and smaller riders, standard: for all riders and wide: for larger feet. The Alphabet series includes a new Alphabet Limited, boasting a more technical top sheet and construction and broadens the graphic appeal for the board. The new 150 wide Z board (Zen) is designed for younger riders with bigger feet, yet unlike most wider boards, it’s offered at the same price as the standard size kid’s board.
Original Sin continues to focus on its highly successful SIS Quickie step- in boot and binding system. The Anthea women’s boot also features a new Liga Strap instep ratchet system designed to improve heel-hold, performance, and comfort for the Quickie SIS system. “With two contact points, above and below the ankle bone, the Liga Strap better distributes pressure, giving the rider a more comfortable fit,” explains Sullivan.
OSin has also added a Numeric boot that broadens the step-in price and product offering. “The Numeric boot is very important because SIS technology is extremely beneficial for first-timers and riders that haven’t ridden very much,” explains Sullivan.
For younger riders, the Junior Shaver boot is now lace-free, featuring a new Velcro closer system. “The junior system is the smallest step-in available. With the new Velcro closure system, junior riders can spend more time learning to ride, and less time dealing with straps and lacing,” says Sullivan.
The Quickie SIS binding line is expanded with the new Quickie 2-Light. Using new composite materials, the Quickie 2-Light is nearly 35% lighter, but still boasts the same ease-of-entry as the Original Quickie and the Quickie 2 bindings.