More Than 40 Snowboarding, Skateboarding, Surfing, Wakeboarding, And Motocross Events Scheduled For 2003 In United States And Canada
LAGUNA BEACH, Calif. — March, 2003 — Girls Learn To Ride, the innovative series of girls-only action sports clinics, will be title sponsored by Op for 2003 and 2004.
“Op is excited to welcome new people into the world of action sports, to share the spirit and activities that are the foundation of the lifestyle,” said Michael Marckx, Op’s Vice President of Marketing and Advertising. “We’re dedicated to serving the female markets in impactful ways with credible initiatives. Girls Learn To Ride is a great start for any girl, young or old, to begin enjoying board sports or moto quickly and efficiently.”
Op Girls Learn To Ride’s media partners are sg Surf Snow Skate Girl, Racer X, and Wakeboarding magazines. The event series will be working in conjunction with Women’s Motocross League, Honda Rider Educational Center, Surf Diva, Lou Maresca’s Central Florida Surf School, Wake Chicks, and Charley Patterson’s Mission 2 Ride. Additionally, a portion of proceeds from all events will benefit the Boarding for Breast Cancer Fund, which supports breast cancer research.
“We’re thrilled to be partnering with Op, a company with a tradition of innovation in the action sports industry,” said Mark Sperling, Op Girls Learn To Ride’s founder and event director. “Op’s involvement will allow us to take the event, which is now its fourth year, to a whole new level.”
2003 Op Girls Learn To Ride event dates are as follows:
March 12-15 Snowbird Salt Lake City, UT
March 22 Jiminy Peak Hancock, MA
March 23 Liberty Mountain Carroll Valley, PA
March 29 Mammoth Mountain Mammoth, CA
About Op Girls Learn To Ride
Op Girls Learn To Ride¿ is a unique series of clinics designed to teach girls and women the basic skills necessary to participate in action sports. In this “girls-only” program, skilled professionals provide hands-on training with an emphasis on safety and skill development. Now in its fourth year, Op GLTR has taught over 1,500 girls and women a new action sport. The program will host approximately 45 events throughout the US and Canada in 2003. For more information, please visit the event website at www.girlslearntoride.com.
Launched in 1972, Op was the first surfboard manufacturer to create an apparel line to meet the demands of surfers, in and out of the water. The brand was the first action-sports company, the progenitor of “West Coast living,” and the originator of what is now known as the “active lifestyle industry.”
The Company now stands as the largest privately-held and most recognized action sports apparel brand in the world, and proffers a broad array of product extensions targeted at the youth culture and its attendant preoccupations—surf, skate, snow and style—for both males and females, the young and young-at-heart.
Through manufacture of goods ranging from apparel and footwear to fragrances and accessories, and sponsorship of world-class sporting events and athletes, Op continues to remain true to its mission: to create quality active-lifestyle products with genuine value, authenticity and style.