Ocean Pacific Apparel Corporation (OP), the original California lifestyle brand, today announced the signing of a formal licensing agreement between OP Europe and UK-based Mint Apparel Corporation, a leading sportswear and lifestyle apparel brand.
The agreement gives Mint Apparel Corporation territorial rights within the UK, Scandinavia, Benelux, and France, allowing for the manufacture and distribution of OP clothing, accessories and footwear throughout the ever-expanding European marketplace.
“Our business is rapidly developing across all categories,” says Steve Veytia, OP Europe managing director. “Securing design and sales specialists per territory is paramount to the growth of OP in Europe and is in-line with our US business model. As the UK licensee of OP for the past three years, Mint has demonstrated its ability to strategically position the brand across all channels of distribution. Their expansion into Scandinavia, Benelux and France is an important step that will increase OP’s European market share considerably and will generate $ 67 million worth of sales over the next 8 years.”
Based in Anglet France, OP Europe, now the licensor for all European territories, follows the great success of OP USA, which is currently the second largest surf brand in America.
“Our team in Anglet will develop new relationships with licensees per region and product category, drive and control distribution, and market the brand throughout Europe,” says Veytia. “We develop all sales tools, are the face to the brand and control all marketing in-house. Production, sales and sourcing will be the responsibility of each territorial licensee, allowing us to focus on building brand credibility and consumer awareness.”
ABOUT MINT APPAREL CORPORATION: Mint Apparel Ltd was started in 1193 and has since enjoyed enormous success in the sport and lifestyle markets. Having been involved with Op for over 2 years, Mint Apparel knows the brand inside out and has a superb track record with retailers across the UK.
This is not Mint Apparel’s first venture into the European market, it is the pan-European licensee for Wilson Sporting Goods and is also master licensee for Russel Athletic, the classic American gym brand, in the UK and Eire.
” The opportunity to work closer with Ocean Pacific brand is an important move forward for Mint Apparel. The brand has always had a fantastic reputation globally and we are proud to be part of its development into the next generation”, says Paul Groom, Managing Director, Mint Apparel
ABOUT OCEAN PACIFIC APPAREL CORP. (OP): Launched as a clothing company in 1972, OP was the first surfboard maker to create an apparel line to meet the demands of surfers, in and out of the water. The brand was the first action-sports company and now stands as the largest privately held brand in the industry, offering a broad array of products that support youth culture and its attendant preoccupations — surf, skate, snow and style.
Through manufacture of goods ranging from apparel and footwear to wetsuits and accessories, and sponsorship of world-class sporting events and athletes, OP continues to remain true to its mission: to create quality products with real value, authenticity and style.