Olcott to Develop Comprehensive Industry Marketing Alliances
Washington, DC/Portland, ME (October 1, 2003) – Octagon today announced the addition of action sports industry specialist Carter Olcott to its Action Sports Division.
A four year veteran of the action sports industry, Olcott will be responsible for developing and maintaining industry related marketing programs and sponsorship opportunities for the company’s leading action sports clients including Tricia Byrnes, Kelly Clark, Tommy Czeschin, Luke Mitrani, Steele Spence, Chris Klug, Tara Llanes, Dennis McCoy and Ross Powers, among others.
Prior to joining Octagon, Olcott served as the Youth and Factory Team Manager for Burton Snowboards, one of the leading suppliers in the action sports industry.
“Through his experiences at Burton Snowboards, Carter has developed a proficiency in leveraging athlete-based sponsorship programs and ensuring a sponsor’s return on its investment. His knowledge and genuine passion for action sports will make him a valuable addition to our team, and an asset to our athlete clients and the companies they support,” said Peter Carlisle, Octagon’s Director of Action and Olympic Sports.
Outside of action sports, Octagon manages the careers of world class personalities including Michael Vick, Mia Hamm, the Duchess of York, David Robinson, Anna Kournikova, Davis Love III, Tyrone Willingham, Tom Glavine and Steve Yzerman.
Octagon is one of the world’s leading sports and event marketing companies with global expertise in consulting, athletes & personalities, event management, property representation, marketing solutions, licensing and merchandising, talent procurement and television rights and production. As part of The Interpublic Group (NYSE:IPG), one of the world’s largest advertising and marketing communications group, Octagon employs more than 1,500 people in 70 offices around the world. For further information please visit: www.octagon.com.