FOOTHILL RANCH, Calif. & NAPLES, Fla.–In connection with Oakley Inc.’s (NYSE:OO) presentation recently at the Deutsche Banc Alex. Brown Consumer Growth Stock Conference in Naples, the company announced that its order backlog for fall 2001 footwear and apparel has increased considerably from the prior year.

Chief Operating Officer Link Newcomb said, “Consumers are clearly seeing how we are leveraging our unique design expertise, once applied solely to eyewear, to develop new thinking in the footwear and apparel categories, and they are responding very positively. In turn, we believe retailers are eager to capitalize on this demand and are gaining increased confidence in the performance of the Oakley brand in new areas, which is reflected in strong advance orders for our fall lines.”

As of March 16, 2001, the fall 2001 global footwear and apparel order backlog stands at approximately $27 million, a 270% increase over $7.3 million as recorded at the end of the first quarter last year.

Oakley’s footwear line currently consists of 14 styles and will be expanded with seven new styles for fall 2001, including the company’s first sport-specific footwear geared to the golf enthusiast. Oakley’s fall 2001 apparel line will consist of more than 100 styles, featuring new proprietary technology incorporated into innovative fabrics and designs. The company’s previously announced door expansion is proceeding as planned.

The slides and live audio of the company’s presentation will be available at Oakley’s Web site, http://www.investor.oakley.com and at http://www.db.com/consumer2001 from March 19 through April 2, 2001.

About Oakley Inc.

Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of premium performance footwear, apparel, accessories, watches and prescription eyewear to consumers in more than 70 countries. Trailing 12-month revenues through Dec. 31, 2000 totaled $363.5 million and generated net income of $51.1 million — a 14.1 percent net margin. Oakley news releases, SEC filings and the company’s Annual Report are available at no charge through the company’s Web site at www.oakley.com.